Contributors -- Preface -- Part One The Tourism Environment -- 1 Trends in Tourism -- 2 The Marketing Environment for Travel and Tourism -- Part Two Tourism Marketing Management -- 3 Consumer Behaviour -- 4 Tourism Marketing Research -- 5 Segmentation, Targeting, Positioning and Strategic Marketing -- Part Three Functional Management in Tourism -- 6 Human Resource Issues in Travel and Tourism -- 7 Financial Management in Tourism -- 8 Operations Management -- 9 Strategic Quality Management -- Part Four Strategic Planning in Tourism -- 10 Strategic Planning -- 11 The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector -- 12 Demand Modelling and Forecasting -- 13 International Tourism Management -- Index.