Title Page -- Epigraph -- Dedication -- Acknowledgments -- Introduction -- Chapter 1 - YOU MUST BEGIN WITH A VISION AND A PLAN -- Chapter 2 - UNDERSTANDING THE LANGUAGE AND HISTORY OF AUDIENCE DEVELOPMENT -- Chapter 3 - TEN TOOLS FOR BUILDING AUDIENCES -- 1. Investment: Building Your Resources for the Future -- 2. Commitment: The Long Haul . . . Refusing to Turn Back -- 3. Research: Who Is the Audience? -- 4. Educating Your Artists and Audiences: Demystifying the Art Product -- 5. Review and Analysis: Unravel the Data -- 6. Follow-up: Keeping Your Promise -- 7. Partnership: Building Your Team -- 8. Building the Bridge/Extending the Invitation: Crafting the Overall Experience -- 9. Creating Value: Creative Definitions -- 10. Appreciation: "Thank You!" Is the World's Most Powerful Phrase -- Chapter 4 - CREATING THE MAGIC: DANCE THEATRE OF HARLEM -- Breaking Through the Barriers -- Creating the Force for Change -- Removing Barriers and Building Bridges -- Spotlight on Our Efforts -- New Frontiers in New York City -- Together Quilting a New Network -- Lessons on the International Front -- The Healing Power of Art in South Africa -- Chapter 5 - CULTURAL EXPLOSIONS: THE PUBLIC THEATER -- The First Ninety Days -- Making Everyone Welcome -- Opening Up the House -- Sharing Our Space -- Being Prepared to Take Action -- A Showcase for Our Partners -- Reaching Out to Asian American Audiences -- Revelations in Music: Opening the Door to Latino Audiences -- Respecting Native American Audiences -- A Telephone Call Launches Youth Outreach -- Shakespeare in Central Park -- The Organic Nature of Group Sales -- How to Incorporate Volunteers -- Qualities to Incorporate -- Collision of Cultures -- Chapter 6 - CASE STUDY: BRING IN 'DA NOISE, BRING IN 'DA FUNK -- Step 1: Reaching Our Audience -- Step 2: Access to Tickets for Students -- Step 3: Pricing.

Step 4: Group Sales -- Step 5: Promotional Tools -- Step 6: Education -- On the Road: The National Tour -- Bring in 'Da Kids -- Audience Development Summary in Brief -- Outreach Events in Brief -- Chapter 7 - HARLEM SONG -- Events and Promotions -- Website/Email -- Education Outreach -- Sales -- Group Sales Agents -- Results -- Chapter 8 - AUDIENCE DEVELOPMENT IN THE MUSEUM FIELD -- Chapter 9 - THE FUTURE -- 1. Research/Product -- 2. The Business of Art -- 3. Diversify Staff -- 4. Diversify Staff-Exactly What Does It Mean? -- 5. Increase Audience Development Staff -- 6. Programming -- 7. Broad Definitions -- 8. Building Communities -- 9. Educate Marketers -- 10. Cross-Fertilization -- 11. Financial Support -- 12. Black Talk Radio -- 13. 21st Century Audience Development -- 14. Independent Films -- 15. On Broadway -- 16. National Awareness -- Conclusion -- Copyright Page.