Front Cover -- Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules -- Copyright Page -- Contents -- Acknowledgments -- Foreword -- Introduction -- 1 We Perceive What We Expect -- PERCEPTION BIASED BY EXPERIENCE -- PERCEPTION BIASED BY CURRENT CONTEXT -- PERCEPTION BIASED BY GOALS -- DESIGN IMPLICATIONS -- 2 Our Vision is Optimized to See Structure -- GESTALT PRINCIPLE: PROXIMITY -- GESTALT PRINCIPLE: SIMILARITY -- GESTALT PRINCIPLE: CONTINUITY -- GESTALT PRINCIPLE: CLOSURE -- GESTALT PRINCIPLE: SYMMETRY -- GESTALT PRINCIPLE: FIGURE/GROUND -- GESTALT PRINCIPLES: COMMON FATE -- GESTALT PRINCIPLES: COMBINED -- 3 We Seek and Use Visual Structure -- STRUCTURE ENHANCES PEOPLE'S ABILITY TO SCAN LONG NUMBERS -- DATA-SPECIFIC CONTROLS PROVIDE EVEN MORE STRUCTURE -- VISUAL HIERARCHY LETS PEOPLE FOCUS ON THE RELEVANT INFORMATION -- 4 Reading is Unnatural -- WE'RE WIRED FOR LANGUAGE, BUT NOT FOR READING -- IS READING FEATURE-DRIVEN OR CONTEXT-DRIVEN? -- SKILLED AND UNSKILLED READING USES DIFFERENT PARTS OF THE BRAIN -- POOR INFORMATION DESIGN CAN DISRUPT READING -- MUCH OF THE READING REQUIRED BY SOFTWARE IS UNNECESSARY -- TEST ON REAL USERS -- 5 Our Color Vision is Limited -- HOW COLOR VISION WORKS -- VISION IS OPTIMIZED FOR EDGE CONTRAST, NOT BRIGHTNESS -- ABILITY TO DISCRIMINATE COLORS DEPENDS ON HOW COLORS ARE PRESENTED -- COLOR-BLINDNESS -- EXTERNAL FACTORS THAT INFLUENCE THE ABILITY TO DISTINGUISH COLORS -- GUIDELINES FOR USING COLOR -- 6 Our Peripheral Vision is Poor -- RESOLUTION OF THE FOVEA COMPARED TO THAT OF THE PERIPHERY -- IS THE VISUAL PERIPHERY GOOD FOR ANYTHING? -- EXAMPLES FROM COMPUTER USER INTERFACES -- COMMON METHODS OF MAKING MESSAGES VISIBLE -- HEAVY ARTILLERY FOR MAKING USERS NOTICE MESSAGES: USE SPARINGLY -- 7 Our Attention is Limited -- Our Memory is Imperfect -- SHORT VS. LONG-TERM MEMORY.

A MODERN VIEW OF MEMORY -- CHARACTERISTICS OF SHORT-TERM MEMORY -- IMPLICATIONS OF SHORT-TERM MEMORY CHARACTERISTICS FOR USER INTERFACE DESIGN -- CHARACTERISTICS OF LONG-TERM MEMORY -- IMPLICATIONS OF LONG-TERM MEMORY CHARACTERISTICS FOR USER INTERFACE DESIGN -- 8 Limits on Attention, Shape, Thought and Action -- WE FOCUS ON OUR GOALS AND PAY LITTLE ATTENTION TO OUR TOOLS -- WE USE EXTERNAL AIDS TO KEEP TRACK OF WHAT WE ARE DOING -- WE FOLLOW INFORMATION "SCENT" TOWARD OUR GOAL -- WE PREFER FAMILIAR PATHS -- OUR THOUGHT CYCLE: GOAL, EXECUTE, EVALUATE -- AFTER WE ACHIEVE A TASK'S PRIMARY GOAL, WE OFTEN FORGET CLEANUP STEPS -- 9 Recognition are Easy -- Recall is Hard -- RECOGNITION IS EASY -- RECALL IS HARD -- RECOGNITION VERSUS RECALL: IMPLICATIONS FOR UI DESIGN -- 10 Learning from Experience and Performing Learned Actions are Easy -- Problem Solving and Calculation are Hard -- WE HAVE THREE BRAINS -- LEARNING FROM EXPERIENCE IS (USUALLY) EASY -- PERFORMING LEARNED ACTIONS IS EASY -- PROBLEM SOLVING AND CALCULATION ARE HARD -- IMPLICATIONS FOR USER INTERFACE DESIGN -- ANSWERS TO PUZZLES ON PAGES 124 AND 125 -- 11 Many Factors Affect Learning -- WE LEARN FASTER WHEN OPERATION IS TASK-FOCUSED, SIMPLE, AND CONSISTENT -- WE LEARN FASTER WHEN VOCABULARY IS TASK-FOCUSED, FAMILIAR, AND CONSISTENT -- WE LEARN FASTER WHEN RISK IS LOW -- SUMMARY -- 12 We Have Time Requirements -- RESPONSIVENESS DEFINED -- THE MANY TIME CONSTANTS OF THE HUMAN BRAIN -- ENGINEERING APPROXIMATIONS OF TIME CONSTANTS: ORDERS OF MAGNITUDE -- DESIGNING TO MEET REAL-TIME HUMAN INTERACTION DEADLINES -- ADDITIONAL GUIDELINES FOR ACHIEVING RESPONSIVE INTERACTIVE SYSTEMS -- ACHIEVING RESPONSIVENESS IS IMPORTANT -- Epilogue -- SUMMARY -- CAVEAT -- Appendix: Well-known User Interface Design Rules -- Bibliography -- Index.