Contents -- Contributors -- Acknowledgements -- Introduction -- PART I: GIANTS OF HOSPITALITY -- 1 Historical Giants: Forefathers of Modern Hospitality and Tourism -- 2 The Master of Ceremonies: Beau Nash and the Rise of Bath, 1700-1750 -- 3 Sir William Edmund Heygate Colbourne (Billy) Butlin, 1899-1980 -- 4 Conrad 'Connie' Nicholson Hilton, 1887-1979: the Consummate Hotelier -- 5 The DeHaan Family and RCI: the Development of the Timeshare Industry -- PART II: GIANTS OF TRAVEL -- 6 Thomas Cook: Image and Reality -- 7 Baedeker: the Perceived 'Inventor' of the Formal Guidebook - a Bible for Travellers in the 19th Century -- 8 Freddie Laker: First Giant of Low-cost Air Travel -- 9 Sir Stelios: the Easy-going Entrepreneur -- 10 Richard Branson: 'Screw It, Let's Do It' -- PART III: GIANTS OF ACTIVITIES -- 11 Walt Disney's World of Entertainment Attractions -- 12 Stanley Ho Hung-sun: the 'King of Gambling' -- 13 Kerry Packer: World Series Cricket (WSC) and the (R)Evolution of Modern Sports-related Tourism -- 14 AJ Hackett - a Giant of Tourism -- PART IV: GIANTS OF DEVELOPMENT -- 15 A.P. Cockburn: Canadian Transportation and Resort Pioneer -- 16 John Muir: Pioneer of Nature Preservation -- 17 Keith Williams: Chaos Maker on the Gold Coast -- 18 And Standing in the Shadows of These Giants - or Maybe on Their Shoulders? -- 19 Conclusions -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y.