
Tourism Management and Marketing, 1 & 2.
Başlık:
Tourism Management and Marketing, 1 & 2.
Yazar:
Singh, Manpal.
ISBN:
9789350439463
Yazar Ek Girişi:
Basım Bilgisi:
1st ed.
Fiziksel Tanımlama:
1 online resource (661 pages)
İçerik:
Vol 1 COVER -- Contents -- Marketing the Tourism -- Travel Market -- International Marketing -- Modern Ways of Marketing -- United Marketing -- World Organisations -- Cultural Marketing -- Growth of Tourism -- Progress Plan -- Trends in Tourism -- Advertisement Channels -- Geographical Aspects -- Bibliography -- Vol 2 COVER -- Contents -- Introduction -- Management of Tourism -- The Backdrop -- Fundamental Ideas -- Basic Factors -- Fundamental Aspects -- Tourism Administration -- Effective Aspects -- Organisation of Tours -- Movement of Tourists -- Ticketing System -- Ticketing Worldwide -- Bibliography.
Özet:
Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilities are some of the key concerns of the tourism management. Besides co-operating and establishing a network with international tourists and tourist organisations and providing frontier facilities such as passport, visa and emigration also form a part of tourism management. Accommodation or lodging is also a significant part of tourism management. Although, there are lot of books on the subject, already in the market, yet, the undersigned felt it pressingly necessary to bring out such a comprehensive and all- encompassing book, which may incorporate in itself a range of aspects, under one cover. With this view this modest work, entitled, Tourism Management and Marketing is an asset for all scholars, researchers, students and of course general readers.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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