Tourism and Leisure Experience : Consumer and Managerial Perspectives.
Başlık:
Tourism and Leisure Experience : Consumer and Managerial Perspectives.
Yazar:
Morgan, Michael.
ISBN:
9781845411503
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (259 pages)
Seri:
Aspects of Tourism
İçerik:
CONTENTS -- CONTRIBUTORS -- PREFACE -- Introduction -- Part 1 Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues -- Chapter 1 The Dimensions of the Tourist Experience -- Chapter 2 Searching for Escape, Authenticity and Identity: Experiences of 'Lifestyle Travellers' -- Chapter 3 The Shaping of Tourist Experience: The Importance of Stories and Themes -- Chapter 4 The Role and Meaning of Place in Cultural Festival Visitor Experiences -- Part 2 Researching the Experience -- Chapter 5 Research Processes for Evaluating Quality Experiences: Reflections from the 'Experiences' Field(s) -- Chapter 6 Researching Visual Culture: Approaches for the Understanding of Tourism and Leisure Experiences -- Chapter 7 'Been There, Done That': Embracing our Post-trip Experiential Recollections through the Social Construction and Subjective Consumption of Personal Narratives -- Chapter 8 Capturing Sensory Experiences Through Semi-Structured Elicitation Questions -- Part 3 Managing the Experience -- Chapter 9 Delivering Quality Experiences for Sustainable Tourism Development: Harnessing a Sense of Place in Monmouthshire -- Chapter 10 Theatre in Restaurants: Constructing the Experience -- Chapter 11 Tourism Memorabilia and the Tourism Experience -- Chapter 12 The Experience Economy 10 Years On: Where Next for Experience Management? -- Index.
Özet:
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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