Inside City Tourism : A European Perspective.
Başlık:
Inside City Tourism : A European Perspective.
Yazar:
Heeley, John.
ISBN:
9781845411725
Yazar Ek Girişi:
Basım Bilgisi:
1st ed.
Fiziksel Tanımlama:
1 online resource (167 pages)
Seri:
Aspects of Tourism ; v.47
Aspects of Tourism
İçerik:
Coverpage -- Series Editor -- Titlepage -- Copyright -- Dedication -- Contents -- List of Figures and Tables -- Acknowledgements -- Preface: Why a Book on City Tourism? -- Part 1: City Tourism -- 1 Organising City Tourism -- Introduction -- A Typology of City Tourist Organisations (CTOs) and City Marketing Organisations (CMOs) -- Evolution of City Tourism Organisation -- Format of the Remainder of the Book -- 2 Measuring City Tourism -- Introduction -- Types of Measurement -- Measurement of Volume: Industry Measures -- Measurement of Value: Community Measures -- Measurement of Marketing Effectiveness: Marketing Measures -- Intercity Comparison: Benchmarking -- Conclusions -- 3 The Dynamics of City Tourism -- Introduction -- Five City Tourism Success Stories -- Case Study 1: Glasgow 1983-2010 -- Case Study 2: Barcelona 1986-2010 -- Case Study 3: Birmingham 1976-2010 -- Case Study 4: Gothenburg 1991-2010 -- Case Study 5: Dublin 1992-2010 -- Observations and Interpretations -- Part 2: City Tourism Organisation -- 4 City Tourism Organisation: Structure and Operations -- Introduction -- Governance and Executive: Vienna Tourist Board, Visit Oslo and Valencia Tourism -- Operating Structure: Vienna Tourist Board, Visit Oslo and Valencia Tourism -- Programmes and Activity Areas -- Raising Destination Profile, Attracting Business and Leisure Tourists and Visitor Servicing with Special Reference to the Vienna Tourist Board -- Observations and Interpretations -- 5 Setting Up and Leading City Marketing Agencies -- Introduction -- Sheffield (1990-1996) and Destination Sheffield -- Coventry (1997-2000) and Coventry and Warwickshire Promotions -- Birmingham (2001-2003) and Marketing Birmingham -- Nottingham (2003-2009) and Experience Nottinghamshire -- Conclusions -- 6 York, United Kingdom -- Introduction -- Profile of York Tourism.
Origins and Evolution of Visit York -- CTO Status, Finances, Structure and Operations -- Conclusions -- Part 3: City Branding -- 7 The Problematic Nature of City Branding -- Introduction -- On Branding Products and Cities -- City Branding: The Five Constraints -- City Brand as Structure and Process -- Evaluating City Branding and Maximising Its Impact -- Conclusions -- 8 City Branding in the Netherlands -- Introduction -- City Marketing Dutch Style -- The Hague -- Amsterdam -- Conclusions -- Postscript -- Part 4: Conclusions -- 9 Whither City Tourism and City Tourism Organisation? -- Introduction -- Résumé -- The Watershed of 2010 -- Ten Years on and 2020: Continuities and Discontinuities -- References -- Index.
Özet:
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism 'tells it like it is', uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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