Front Cover -- Tourism Sensemaking: Strategies to Give Meaning to Experience -- Copyright Page -- Contents -- List of contributors -- Editorial board -- Introduction -- Examples of visualizing implicit-explicit emic storytelling -- Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American cities -- Cross-cultural heterogeneity in tourist decision making -- New third places: opportunities and challenges -- Information usefulness of tourism destination websites: California, Florida, and New York -- Cultural heritage fashion branding in Asia -- Emic interpretations of global gaming destinations -- Visitors to Mauritius: Using IPA to discern cultural differences in image perceptions -- Network analysis methods for modeling tourism inter-organizational systems -- Narrative analysis for decoding marketer-customer interactions in hospitality contexts -- Conclusion -- References -- Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American Cities -- Visitors interpreting a city's iconic myths -- Literature -- Propositions -- Method -- Findings -- Implications -- Acknowledgments -- References -- Another Culinary Highlightexcl -- Cross-cultural heterogeneity in tourist decision making -- Introduction -- Literature review -- Method -- Discussion of results -- Conclusions -- Acknowledgment -- References -- New third places: opportunities and challenges -- Introduction -- Types of third places -- Benefitting from third places -- Conclusion -- References -- Information usefulness of tourism destination websites: California, Florida, and New York -- Introduction -- General website assessments -- Hotel booking -- Events calendar -- Maps -- Create a trip -- Identities of good, better, and best -- References.

Cultural heritage fashion branding in Asia -- Introduction -- Conceptual background -- Research method -- Profiling the brand cases -- Brand Philosophy and Concept -- Brand History -- Comparative analysis of the cases -- Discussion -- References -- Emic interpretations of global gaming destinations: Travel blog stories about Experiencing Macau, Las Vegas, and Monaco -- Introduction -- Literature review -- Propositions -- Method -- Findings -- Strategic implications for building effective destination images -- References -- Positive viditor Emic interpretations of Macau by Jadelette -- Negative visitor Emic interpretations of Macau by Amber Placke -- Positive visitor Emic interpretations of Las Vegas by Imh -- Negative visitor Emic interpretations of Las Vegas by Le Ann Hulon -- Positive visitor Emic interpretations of Monaco by Gary Duran -- Negative visitor Emic interpretations of Monaco by Whiskers -- Visitors to Mauritius: Using IPA to Discern Cultural Differences in Image Perceptions -- Introduction -- Theoretical framework -- Method -- Findings -- Managerial implications -- Conclusion -- References -- Network analysis methods for modeling tourism inter-organizational systems -- Introduction -- Tourism destinations -- Network science -- Methodological issues -- A case study: a tourism destination -- Conclusion -- Acknowledgment -- References -- Narrative analysis for decoding marketer-customer interactions in hospitality contexts -- Skill-building in learning CRM -- Questions for in-class discussion -- In-class productions of the drama -- Students' recommendations to the Iram-Tuxley Inn following the drama enactments -- Students' evaluations of the drama enactments -- Limitations and conclusions -- Note -- References.