Contents -- 1 An Introduction to Golf Tourism -- Introduction -- Defining golf tourism -- The evolution of golf tourism -- The size and impact of the market -- The key players -- 2 The Golf Tourist -- Profile of golf tourists worldwide -- Trends in consumer behaviour influencing golf tourism -- 3 The Golf Tourism Product -- Golf tour operators -- Golf cruises -- Golf hotels and resorts -- Corporate golf -- Golf schools and instruction -- Golf attractions -- 4 Planning for golf tourism -- Introduction -- The planning process -- Golf course types -- Planning courses for golf tourism -- Design considerations and principles -- 5 The Management of Golf Tourism -- Introduction -- Management structure -- Revenue and expenses -- Maintenance and course management -- Programming -- Customer service -- Risk management -- 6 The Marketing of Golf Tourism -- Introduction -- The marketing plan -- Pricing -- Distribution -- 7 The Marketing of Golf Tourism: Marketing Communications -- Introduction -- Branding -- Sales promotions -- Public relations -- Direct marketing and personal selling -- Personal selling -- Internet marketing -- 8 Golf Events -- Introduction -- Types of golf events -- Golf event spectators -- The hosting of golf events -- Promoting the event -- The impact of golf events -- 9 The Impacts of Golf Tourism -- Introduction -- The economic impacts of golf tourism -- The environmental impacts of golf tourism -- The social impacts of golf tourism -- 10 The Future for Golf Tourism -- Introduction -- Internationalization and growth prospects -- Golf participation in the future -- Golf and the media -- Environmental Issues -- Index.