Cultural Tourism and Identity -- Copyright -- Contents -- Acknowledgments -- Preface -- Acronyms -- What Is This Book About? -- 1. " Die Geld is Op" - Storytelling, Business and Development Strategies -- 2. Making Sense of the Indigenous: Who's Looking at Whom? -- 3. Research Phases: What Have We Been Doing? -- 4. Research, Method and Position: What Are We Doing? -- 5. Shifting Representations of the Bushmen -- 6. Intercultural Encounters: The Kalahari and The Zulu -- 7. Staging Authenticity Via Cultural Tourism: A Visitation of Spirits -- 8. Place, Representation and Myth -- 9. Action (Marketing) Research and Paradigms in Partnership: A Critical Analysis of !Xaus Lodge -- 10. Why is our Voice Not Being Heard by Developers? Development as Empowerment -- 11. Developmental and Cultural Conceptions - A Matter of Injustice -- 12. The !Xaus Lodge Experience: Matters Arising -- 13. Public-Private-Community Partnership Model for Participatory Lodge (Tourism) Development -- Notes on Authors -- References -- Index.