Contents -- Acknowledgements -- Introduction -- Chapter One Setting the Entrepreneurial Stage: This is the Age of the Entrepreneur! By Fred Kiesner -- INTRODUCTION -- THE KEY IS IN YOUR MIND AND HEART -- Chapter Two The Crazy Entrepreneurial Professor! Crazy Like a Fox! By Fred Kiesner -- THE SECRET FORMULA (YOU BETCHA, SVEN) -- BREEDING OR TRAINING -- Chapter Three Creating The 21st Century Entrepreneurial Campus By Donald F. Kuratko -- INTRODUCTION -- OVERVIEW -- MISSION AND FOCUS OF THE IU ENTREPRENEURSHIP PROGRAM -- DEGREES IN ENTREPRENEURSHIP -- SPECIAL AND UNIQUE PROGRAMS IN ENTREPRENEURSHIP -- ADDITIONAL EXPERIENTIAL COMPONENTS -- THE JOHNSON CENTER FOR ENTREPRENEURSHIP & INNOVATION (JCEI) -- OTHER UNIQUE ELEMENTS OF THE ENTREPRENEURSHIP PROGRAM -- WORLD CLASS RANKINGS AND RECOGNITIONS -- WORLD CLASS FACULTY -- Chapter Four Developing Effective Business Plans By Charles W. Hofer -- THE PURPOSE OF BUSINESS PLANS -- THE STYLE, ORGANIZATION, AND CONTENT OF EFFECTIVE BUSINESS PLANS -- THE PLAN'S USE OF PICTURES AND COLOR -- SUMMARY AND CONCLUSIONS -- NOTES & OBSERVATIONS -- Chapter Five Self-Assessment for the Entrepreneur! By Fred Kiesner -- THE ASSIGNMENT -- HAVE FUN EXPLORING YOU, AND CLARIFYING YOUR FUZZY VISION OF WHO YOU ARE, AND WHO YOU CAN BE! -- Chapter Six Training Programs for Fledgling Entrepreneurs By George Solomon -- INTRODUCTION -- GOVERNMENT PROGRAMS -- SCORE -- Small Business Development Centers (SBDCs) -- Small Business Institute (SBI) -- The Creativity Innovation, and Entrepreneurship Conference -- Small Business National Training Network (SBNTN) -- Young Entrepreneurs Seminars (YES) -- Business Information Centers (BICs) -- ACADEMIA -- The George Washington University (GWU) DECA Project -- The Entrepreneurship Challenge -- Pitch George -- How Does "Pitch George" Work? -- CONCLUSION -- 1. Conduct a Needs Analysis.

2. Develop a Networking Strategy -- 3. Leverage Existing Resources - Human, Fiscal, and Material -- 4. Create a Multifaceted Promotional Campaign -- 5. Analyze Outcomes with Follow-Up Evaluations -- Chapter Seven Global Entrepreneurship Education: What I Have Learned about Entrepreneurship Education in Asia By Leo Paul Dana -- ENTREPRENEURSHIP IN SOUTH-EAST ASIA -- COMMON PROBLEMS FOR PUBLIC POLICY -- IMPLICATIONS FOR ENTREPRENEURS -- IMPLICATIONS FOR ENTREPRENEURIAL EDUCATORS -- CONCLUSION -- Chapter Eight Teaching Global Entrepreneurship through Action-Based Learning By Len Middleton -- THE GLOBAL PROJECTS COURSE -- Phase 1: Discovery Learning -- Phase 2: Knowledge Creation -- Phase 3: Impact/Final Deliverables -- THE CHALLENGE OF TEACHING OUTSIDE THE CLASSROOM -- The Human Support Input -- Additional Benefits -- CONCLUSION -- APPENDIX 1: RESEARCH APPROACH - WHERE TO BEGIN -- APPENDIX 2: SITUATION ANALYSIS, OR MAPPING THE BUSINESS ENVIRONMENT MARKET ANALYSIS -- APPENDIX 3: COURSE TIMELINE -- Chapter Nine Social Entrepreneurs: Born or Bred? Capitalism that Makes a Difference! By David Bussau -- THE FUNDAMENTALS OF ENTREPRENEURSHIP -- THE SOCIAL ENTREPRENEUR -- The Brick Workers of Pakistan -- The Social Entrepreneurial Solution -- CHARACTERISTICS AND ATTRIBUTES OF A SOCIAL CAPITALIST -- Spontaneous and Impetuous -- Empowering -- Creative -- Sensitive -- Daring -- Steadfastness -- Common Sense -- Passion for People -- Vision -- THE CATALYST FOR CREATING A SOCIAL ENTREPRENEUR -- GETTING OUT OF THE BOAT -- Chapter Ten Entrepreneurship Educators Need to be Enterprising By Chris Collet and Barra Ó Cinnéide -- INTRODUCTION: SETTING THE STAGE -- ENTREPRENEURSHIP EDUCATION: OPTIMAL INPUTS? -- Entrepreneurship Education in Non-Business Schools -- A Commentary on Entrepreneurship Education and Training Research.

THE CHALLENGE TO DEVELOP EFFECTIVE ENTERPRISE/INNOVATION PROGRAMS -- An Emergent Technology Meets a Gap in Education -- The 'Bioneering' Model of Entrepreneurship/ Innovation Education -- Innovation Development - A New Approach -- CONCLUSION -- Chapter Eleven The Celtic Tiger Economy of Ireland: A New Perspective By Ted O Keeffe -- INTRODUCTION -- Europe's Primary Seat of Learning -- Brehon Law -- The Famine -- Home Rule in 1922 -- Protectionism and Trade Barriers -- Free Trade -- INDUSTRY/ACADEMIA PARTNERSHIPS -- The Language of R&D -- A Young, Highly Educated Population -- Flexibility in the Workplace -- Access to Market -- Low Tax Regime -- THE PILLARS OF THE IRISH SUCCESS -- THE FUTURE? -- CONCLUSION: WILL IRELAND INC. SURVIVE THE WORLD ECONOMIC SCANDALS, ETC.? -- Chapter Twelve The Miracle of Changing the Mindset for Young, Would-be Entrepreneurs By Jose M. Romaguera -- OBJECTIVE OF THE CHAPTER -- Why the Focus on "Changing The Mindset"? -- Let's Begin by not Getting Frustrated -- What is the Mindset of Your "Client"? -- OVERVIEW OF THE INITIATIVES TO FOSTER ENTREPRENEURSHIP AMONGST YOUTH -- CHANGING THE MINDSET OF A WHOLE COUNTRY: THE PUERTO RICO EXPERIENCE FOR PROMOTING AN ENTREPRENEURIAL CULTURE -- The Need - The Problem -- Early Efforts -- Working to Change the Culture -- The Strategic Use of Print Media -- The Impact of the Awards Ceremony -- Cinemas Further Showcase Entrepreneurship -- Other Media Exposure Ties It All Together -- Lessons Learned -- Networking - A Critical Tool -- Research Proves the Success -- The Business Card Experience -- Elevator Pitch - With a Twist -- Mentoring - Student-to-Student Mentoring -- Travel - Or "Entrepreneurial Missions" -- What's Next? -- CONCLUSION -- Chapter Thirteen Entrepreneurship for Non-Traditional Youth Entrepreneurs Robert Warren -- INTRODUCTION -- APPLICATION PROCEDURES -- THE METHODOLOGY.

Program Elements -- #1: Teaching the Fundamentals and Testing -- #2: The Speaker Program -- #3: Business Visits -- #4: The Capstone Project -- #5: Continuing Support -- Evaluating BizCamp -- CONCLUSION -- Chapter Fourteen Five Classic Challenges for Entrepreneurial Leaders: Coaching and Mentoring Entrepreneurial Winners! By Marshall Goldsmith -- INTRODUCTION -- Wrong! -- Winning too Much -- Starting with 'No', 'But', or 'However' -- Punishing the Messenger -- Adding too Much Value -- Goal Obsession -- IN SUMMARY -- Chapter Fifteen The Entrepreneur's Ethical Survival Kit By Arthur Gross-Schaefer -- INTRODUCTION -- Articulating a Destination: Personal Mission Statements -- Mapping the Route: Personal Core Values -- The Bridge Over Troubled Waters: The Personal Values Decision Model -- A Suggested Strategy for Ethical Decision Making -- BUILDING A BASE CAMP THE CREATION OF A MORE ETHICAL WORKING ENVIRONMENT -- 1. Six Months Income in the Bank -- 2. Friends Outside of Business Associates -- 3. Activities Outside of Business -- 4. Values Audit -- GOING PUBLIC - INCORPORATE VALUES INTO YOUR BUSINESS -- CREATION OF A MORE ETHICAL WORKING ENVIRONMENT -- THE ETHICS AUDIT: SAMPLE QUESTIONS -- OTHER CONSIDERATIONS -- CONCLUSION -- Chapter Sixteen Making Entrepreneurial Finance Relevant and Interesting for Aspiring Entrepreneurs By David Choi -- OOOOH! WHAT A COOL SUBJECT! -- COMMON PROBLEMS WITH MANY ENTREPRENEURIAL FINANCE COURSES -- Too Much Focus on Theory & Techniques -- Too Much Focus on Venture Capital Funds -- Not Enough Emphasis on the Most Relevant Skills -- Not Enough Excitement for Entrepreneurship Students -- COMMON CHALLENGES ASSOCIATED WITH TEACHING ENTREPRENEURIAL FINANCE -- No PhD's in Entrepreneurial Finance -- Organizational and Territorial Issues -- The Lack of Suitable Textbooks -- TEACHING RELEVANT AND INTERESTING TOPICS.

MAKING THE COURSE RELEVANT AND INTERESTING FOR ASPIRING ENTREPRENEURS -- Minimize Prerequisites -- (Over-)Communicate Each Topic's Relevance -- Maximize the "Experiential" Aspect of Case Studies -- Language, not Formulas -- Offer a Well-Rounded Course -- Make it Current - Use Real-Time Examples -- Use Multi-Media Often (Even in a Finance Course) -- Emphasize Creativity -- Be Controversial -- Show that You Live it -- Chapter Seventeen 100 Or So Simple Ingredients for Winning in Life as an Entrepreneur, Leader, Manager, and Winner! By Fred Kiesner -- INTRODUCTION -- The List -- Chapter Eighteen Entrepreneurship Within a Large Organization By Wesley B. Truitt -- INTRODUCTION -- Two Tasks for Big Business -- INNOVATIVE COMPANIES -- Success Example: General Electric -- Success Example: Ocean Spray Cranberries Inc. -- Managing Innovation for Growth -- Failure Example: The Old AT&T, 1984-2000 -- Success/Failure Example: Northrop Grumman Transit Bus Program -- Entrepreneurship Lessons Learned -- CONCLUSION -- Chapter Nineteen Can a Young Person REALLY be an Entrepreneur? By Brad Keywell -- INTRODUCTION -- A Little About Me -- What is an Entrepreneur? -- Is This You? -- How Do You Start? -- Failure is a magnificent teacher! -- Don't! -- Chapter Twenty Being a Winner or a Loser: It is Your Choice! By Fred Kiesner -- INTRODUCTION -- CONCLUSION -- Chapter Twenty-One Creating the University-Based Entrepreneurship Resource Center By Cal Caswell -- WHAT IS A SMALL BUSINESS ENTREPRENEURSHIP RESOURCE CENTER, AND HOW CAN IT HELP DEVELOP SUCCESSFUL ENTREPRENEURS? -- Building a Program -- Entrepreneurship Resource Center Expansion -- Establishing the Center -- Vision Statement -- Mission Statement -- To accomplish our mission we: -- Standard services provided by the center include: -- Our core values -- Business Consultation.

Client Qualification, Client Assessments, and Selection.