Cover -- Title Page -- Copyright -- Contents -- A Custom Approach -- Two Important Rules -- Rule #1: Even Problems Are Part of the Person -- Rule #2: Sales Are Tied to Self-Image -- Do Learn the Rules -- About This Book -- INTRODUCTION: Unique Faces Require Unique Approaches -- Beware of the Word "Easy" -- Be Up for a Challenge -- Don't Practice on Clients -- -- Do Practice with Real People -- Invest in Your Education -- Do Pick the Right Teachers -- 1. Professionalism Is Key -- Set the Stage for Success -- Previsualize -- Understand Your Market -- Make Conscious Decisions -- Don't Let Ego Stand in Your Way -- Develop a Style -- What All Clients Want -- 1. Beautiful Eyes -- 2. Shape-Defining Shadows -- 3. An Emphasis on the Face -- Do Consider Contrast -- Do Know What's Important -- What the Individual Client Wants -- The Purpose of the Portrait -- The Client's Self-Image -- How to Talk with Clients -- Choose the Right Style -- Traditional -- Casual -- Glamorous -- Guide Clients to Good Decisions -- Change the Inspiration -- Change the Wardrobe -- Change the Portrait Length -- Do Shoot Closer Views for a Larger Face Size -- 2. Basic Portrait Goals -- The Standard of Beauty Defines Our Objectives -- 1. Slim the Face and Figure -- 2. Enhance Symmetry -- 3. Emphasize the Eyes -- Do Choose Makeup That Reflects the Subject -- 4. De-emphasize the Ears and Nose -- 5. Reveal the Contours -- 6. Play Up Youth and Health -- Accentuate the Positive -- Practice -- 3. Analyze the Face -- Initial Posing Considerations -- 1. Consider the Image Style -- 2. Understand the Connection to Lighting -- 3. Control the Camera Height -- 4. Frame the Face -- The Eyes -- Catchlights -- Do Watch for Distortion -- Position of the Eyes -- Eye Contact -- Do Support the Camera -- Reflective Poses and Profiles -- Eyes Follow the Nose -- One Eye or Two -- Lighting -- The Nose.

The Ears -- Do Watch for Glare on Eyeglasses -- Mouth, Lips, and Expression -- Mirroring -- The Perfect Smile -- The Head Tilt -- The Traditional Rules -- The Real Rule -- Don't Go Too Far -- Hair -- Guys -- The Neck and Chin -- Hair (and the Lack of It) -- Long Hair -- Thinning Hair -- Do Get Everyone Involved -- 4. Pose the Face -- Have a Plan -- Light Functions -- Main Light -- Fill Light -- Background Light -- Hair Light -- Accent Lights -- Broad Lighting vs. Short Lighting -- Light Characteristics -- 1. Soft/Diffused Light -- 2. Hard/Directional Light -- Controlling Light Characteristics -- Size Relative to Subject -- The Distance to the Subject -- Light Modifiers -- Skin Tones & Light Characteristics: Think Like a Painter -- 5. Portrait Lighting Fundamentals -- Why Meter? -- Improved Accuracy -- Improved Control -- How to Meter -- The Main Light -- The Other Lights -- Light Ratios -- Consistency and Efficiency -- The String Approach -- Run Lighting Tests -- 1. Photograph Subject One -- 2. Photograph Subject Two -- 3. Print and Evaluate -- Add Fill Light to Control Contrast -- When to Add Fill -- How Much Fill Is "Right?" -- Flash Fill -- Reflected Fill -- Develop Your "Camera Vision" -- 6. Metering, Testing, and Training Your Eyes -- Position the Main Light -- Angle of the Main Light -- Do Watch for Eyelash Shadows -- Height of the Main Light -- Catchlights -- Balance Uneven Eyes -- Unwanted Multiple Catchlights -- Boost Eye Color with Reflected Fill -- Outdoor Sessions -- Lower the Angle of the Main Light -- Common Problems -- Don't Work Too Close to the Edge -- Practical Example: Portraits on an Overcast Day -- Get It Right in the Camera -- 7. Good Lighting Is in the Eyes -- Equipment -- Camera and Lenses -- Tripod -- Light Sources -- Light Modifiers -- Don't Overlight -- Control the Light -- Softboxes and Halos -- Do Feather the Light.

Strip Lights -- Parabolics -- Barn Doors -- Grids -- Black Panels -- The Hair and Accent Light(s) -- Light Modifiers -- Positioning -- Lighting Styles -- Traditional Lighting -- Basic Setups: High Key, Low Key -- Butterfly Lighting -- Do Pick the Right Style -- Ring Light Portraits -- Spotlit Portraits -- Diamond Light -- Corrective Lighting -- 8. Studio Lighting -- Benefits and Challenges -- Camera Settings -- Decide on the Light Source -- Window Light -- 1. Watch the Angle of the Light -- 2. Consider the Size of the Window -- 3. Factor in the Time of Day -- 4. Add a Reflector -- 5. Don't Ignore the Background -- Studio Lights with Ambient Light -- Direction of the Light -- Balancing the Flash/Ambient Exposure -- Do Try Bouncing the Light -- My Process -- 1. Determine the Purpose of the Portrait -- 2. Prepare the Equipment -- 3. Choose the Locations and Lighting -- Don't Underestimate the Effect of Furniture on Posing -- 4. Manage the Session -- Do Plan for Group Portraits -- 9. Location Lighting: Indoors -- Natural Light -- Time of Day -- Evaluating the Light -- Don't Go for the Gold (Reflector) -- Reflected Light -- Do Work with an Assistant -- Add Strobe Lighting -- Do Try Dragging the Shutter -- My Process -- 1. Find the Background -- 2. Position the Main Light -- 3. Check the Transition Area -- 4. Think and Customize -- A Few More Suggestions -- 10. Location Lighting: Outdoors -- Objectives -- The Skin -- The Eyes -- The Hair -- Whitening the Teeth -- The Nose -- The Chin -- The Ears -- Age-Related Concerns -- Who Pays? -- Efficiency and Profitability -- 11. Postproduction -- CONCLUSION: Giving Life to a Piece of Paper -- Index.