Cover -- Contents -- Preface -- Introduction -- The Great Chaebol Conglomerates -- The KOTRA Contribution -- Major Business Centers -- TV Sales and Internet Shopping -- The Corporate Graveyard -- Foreign Companies in South Korea -- Opportunities for Green Industries -- The Defense Industries -- Success of the Fast-Food Chains -- Using Lawyers in South Korea -- Marketing and Sales Infrastructure -- Business Entertainment Industry -- A Difference in Corporate Philosophy -- Other Reasons Why Foreign Companies Fail -- Getting Help from Chambers of Commerce* -- Getting Help from Private Consultants -- The "Force" that Drives Koreans -- Work as Religion -- The Lust for Power -- Fighting at the Drop of a Hat -- The Legacy of Enforced Harmony -- The Clans Are Alive and Well -- The Problem of Names -- A Primary Contact for Newcomers -- CHAPTER ONE A Historical Profile -- Early Kingdoms -- The Last Dynasty -- Contact with Japan -- Colonization by Japan -- The Korean War and Its Aftermath -- CHAPTER TWO The Basics of Korean Etiquette & Ethics -- The Perils of Using Logic -- The Ethics of Group Consciousness -- The "Good Mood" Syndrome -- Dealing with Sensitive Feelings -- Dealing with Powerful Emotions -- Avoiding the Appearance of Arrogance -- Dealing with South Korean Nationalism -- The Western Way vs. the South Korean Way -- What is Fair in South Korea? -- The Emotional Content of Business -- CHAPTER THREE The Enduring Korean Character -- Humanism and Benevolence in Business -- Defining South Korean Management -- "Scold Management" -- Mind Control -- Striving for Power -- The Battle for an Education -- Etiquette as Morality -- Dealing with Duty and Obligations -- Korean-Style Sin -- The Personal Nature of Business -- More Personal Elements in Business -- Respect in South Korea -- The Personal Loyalty Factor -- Saving Everybody's Face.

Hospitality as Face -- Avoiding Shame -- The Unbearable Burden -- The Shame of Failure -- Death before Dishonor -- Peace of Mind -- Situational Truth -- Justice South Korean Style -- The Communications Problem -- The Great Ethical Divide -- The Kindness Trap -- Class Consciousness and School Ties -- Juniors and Seniors -- The Power of Social Debts -- The Stubborn Syndrome -- Doing Things by the Book -- Dealing with Facts -- When "Maybe" Means "No" -- Personal Responsibility -- Dealing with "Big Brother" -- The Guiding Hand of Government -- The Role of Friends in Business -- The Importance of Sincerity -- The Self-Reliant Syndrome -- CHAPTER FOUR Korean Business Culture Today -- Manners as Morality -- Circumstantial Ethics -- The Perils of Pipyong -- The Ethics of Revenge -- The Jealousy Virus -- Honoring Superiors -- The Social Pecking Order -- The Faction Syndrome -- Corporations as Military Units -- The Rank-Based Society -- Rank has its Privileges -- The Military Factor in Business -- Cold Calls Are Out -- Appointments and Meetings -- Office Call Protocol -- Dressing for Business -- The Dual Role of Name Cards -- The Use of First Names -- Gift Giving vs. Bribery -- To Bow or Not to Bow? -- Standing Up at the Right Time -- Rounds of Greetings -- The South Korean View and Use of Contracts -- Big Foreign Company Myopia -- Major Problem Areas -- Conflicting Goals -- Playing Games with the Books -- Privacy South Korean Style -- Working for a Boss, Not a Company -- Female Employees -- Women and Male Chauvinism -- The Great Walls of South Korea -- Disobeying Laws -- Reading Each Other's Nunchi -- The Role and Importance of Social Status -- Relationships and Connections -- Human Harmony in Management -- Ties that Bind -- The Importance of a Dignified Manner -- The Decision-Making System -- Negotiating South Korean Style -- Negotiation Dos and Don'ts.

The Bargaining Factor in Business -- Controlling Competition -- Hospitality and Business -- Private Invitations -- Business Dining -- Business Drinking -- Singing Your Way to Success -- Having Fun in a Kisaeng House -- The Job Rotation System -- Company Mottos and Creeds -- Dealing with Office Stress -- Advice for Foreign Managers -- Avoiding Cultural Backlash -- The Role of "Go-Betweens" -- The Need for Patience -- Formula for Keeping Best Workers -- Developing Team Spirit -- The Use of Collective Punishment -- Veterans' Law -- Foreign Workers -- Emphasis on Company Training -- Arbitration Taboos -- The Importance of the Apology -- The Korean Adaptation of English -- Dos and Don'ts -- Regulation by Competitors -- The Prime Contact for Newcomers -- The Good Side -- A Pending Retirement Law -- CHAPTER FIVE Vocabulary of the Korean Way -- Appendix 1 Management Titles and Their Korean Equivalents -- Appendix 2 Guide to Korean Pronunciation -- Index -- Copyright -- Back Cover.