Cover -- Editorial advisory board -- The road back to relevance -- The role of marketing in today's enterprises -- Getting in with the "In" crowd: how to put marketing back on the CEO's agenda -- Developing superior value propositions: a strategic marketing imperative -- Reinventing marketing strategy by recasting supplier/customer roles -- The mental footprint of marketing in the boardroom -- Small details that make big differences -- The role of coordinated marketing- operations strategy in services.