Perception of Nature in Travel Promotion Texts : A Corpus-based Discourse Analysis.
Başlık:
Perception of Nature in Travel Promotion Texts : A Corpus-based Discourse Analysis.
Yazar:
Ruffolo, Ida.
ISBN:
9783035107326
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (162 pages)
Seri:
Linguistic Insights Studies in Language and Communication ; v.201
Linguistic Insights Studies in Language and Communication
İçerik:
Cover -- Contents -- Acknowledgements -- Chapter 1. Introduction -- 1.1 Background to and purpose of the study -- 1.2 Reasons for choosing the tourism sector -- 1.3 Research focus and outline of context -- Chapter 2. Theoretical Background -- 2.1 Introduction -- 2.2 Defining Discourse -- 2.2.1 Analysing environmental discourse in the media -- 2.2.1.1 Identifying the construction of nature in advertisements -- 2.2.2 Analysing the social phenomenon of Tourism -- 2.2.2.1 Definition and brief history -- 2.2.2.1.1 Sustainable Tourism -- 2.2.2.2 Recognising the status of the discourse of tourism and its implications -- 2.3 Environment, Tourism and Advertising: A complex interaction -- 2.4 Theoretical Background of the Methodological Approach -- 2.4.1 Discourse Analysis -- 2.4.2 Corpus Linguistics -- 2.4.3 Corpus-based discourse analysis -- Chapter 3. Research Framework -- 3.1 Research aims -- 3.2 Building up a corpus of travel promotion texts -- 3.3 Combining Corpus Linguistics to Discourse Analysis -- 3.3.1 The quantitative approach: Collocational analysis -- 3.3.2 The qualitative contribution -- 3.3.2.1 Categories of nature -- 3.3.2.2 Functions of nature -- 3.3.2.3 Guidelines of sustainable tourism -- Chapter 4. The Perception of Nature in the "TPT Corpus" -- 4.1 Introductory remarks -- 4.2 Analysis -- 4.2.1 Quantitative investigation -- 4.3 Identifying the linguistic and social construction of nature -- 4.3.1 Accessible Wild Nature -- 4.3.2 Untamed Nature -- 4.3.3 Tamed Nature -- 4.3.4 Artificial Nature -- 4.3.5 Discussion -- 4.4 Functions of nature -- 4.4.1 The Recreational function -- 4.4.2 The Promotional function -- 4.4.3 The Preservative function -- 4.4.4 The Educational function -- 4.4.5 The Aesthetic function -- 4.4.6 The Global economy function -- 4.4.7 The Nourishing/nurturing function -- 4.4.8 The Cultural function.
4.4.9 The Local economy function -- 4.4.10 The Spiritual function -- 4.4.11 Discussion -- 4.5 The "TPT Corpus" and sustainable tourism -- 4.5.1 Enhancing Economic Opportunity -- 4.5.2 Protecting Natural and Cultural Heritage -- 4.5.3 Enhancing the Quality of Life -- 4.5.4 Discussion -- 4.6 Concluding remarks -- Chapter 5. Conclusion -- 5.1 Main findings -- 5.2 Implications for further research -- References -- Appendices -- Index.
Özet:
Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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