UNITED STATES TRAVEL AND TOURISM INDUSTRY -- UNITED STATES TRAVEL AND TOURISM INDUSTRY -- CONTENTS -- PREFACE -- U.S. TRAVEL AND TOURISM INDUSTRY -- SUMMARY -- TRAVEL AND TOURISM: AN ECONOMIC DRIVER -- GROWTH OF THE TOURISM INDUSTRY -- DEFINING AND MEASURING THE TOURISM SECTOR -- Imports and Exports -- Household Spending -- Employment -- TYPES OF TOURISM -- Sport Tourism. -- Heritage Tourism. -- Sustainable or ecotourism. -- Meetings/Conventions. -- Medical Tourism. -- Agritourism. -- TOURISM GEOGRAPHY -- TOURISM AS A DEVELOPMENT TOOL -- Tourism Pros and Cons -- Tourism-Dependent Industries -- Airlines -- Hotels -- Tourism taxes -- GULF COAST TOURISM -- LEGISLATIVE INITIATIVES -- APPENDIX A. TOURISM OUTPUT BY CATEGORY -- APPENDIX B. TOP 20 MARKETS FOR FOREIGN VISITORS TO THE UNITED STATES -- APPENDIX C. U.S. TRAVEL AND TOURISM EMPLOYMENT -- End Notes -- TRAVEL AND TOURISM SPENDING GROWS IN SECOND QUARTER 2010 -- Bureau of Economic Analysis U.S. Department of Commerce -- Real Tourism Spending. -- Tourism Prices. -- Tourism Employment. -- Total Tourism-Related Spending. -- Total Tourism-Related Employment. -- DEFINITIONS -- Tourism spending. -- Indirect tourism-related spending. -- Total tourism-related spending. -- Direct tourism employment. -- Indirect tourism-related employment. -- Total tourism-related employment. -- INTERNATIONAL VISITATION TO THE UNITED STATES: A STATISTICAL SUMMARY OF U.S. ARRIVALS (2009)* -- WHY IS INTERNATIONAL TRAVEL IMPORTANT? -- U.S. TRAVEL & TOURISM: INTERNATIONAL VISITATION TO THE UNITED STATES 2009 -- TOP 10 INTERNATIONAL MARKETS: 2009 VISITATION AND SPENDING* -- Top 10 Markets: 2009 International Visitation -- Top 10 Markets: 2009 International Visitor Spending.

TESTIMONY OF MARY SAUNDERS, ACTING ASSISTANT SECRETARY FOR MANUFACTURING & SERVICES, INTERNATIONAL TRADE ADMINISTRATION, DEPT. OF COMMERCE, BEFORE THE SENATE COMMERCE, SCIENCE & TRANSPORTATION SUBCOMMITTEE, HEARING ON "TOURISM IN TROUBLED TIMES"* -- INTRODUCTION -- OVERVIEW - STATISTICS -- COMMERCE TRAVEL & TOURISM PROMOTION -- CLOSING -- TESTIMONY OF JAY S. WITZEL, PRESIDENT AND CEO, CARLSON HOTELS WORLDWIDE, BEFORE THE SENATE COMMERCE, SCIENCE & TRANSPORTATION SUBCOMMITTEE, HEARING ON "THE NATIONAL ECONOMIC IMPACT OF TRAVEL AND TOURISM"* -- TESTIMONY OF SAM GILLILAND, CHAIRMAN AND CEO, SABRE HOLDINGS CORPORATION, BEFORE THE SENATE COMMERCE, SCIENCE & TRANSPORTATION SUBCOMMITTEE, HEARING ON "TOURISM IN TROUBLED TIMES"* -- TRAVEL IS GOOD -- ENERGY POLICY -- AIR TRAFFIC CONTROL MODERNIZATION -- ENVIRONMENTAL POLICY -- TREASURY TRAVEL GUIDELINES -- CONCLUSION -- TESTIMONY OF JAY RASULO, CHAIRMAN, WALT DISNEY PARKS AND RESORTS, BEFORE THE SENATE COMMERCE, SCIENCE & TRANSPORTATION SUBCOMMITTEE, HEARING ON "TOURISM IN TROUBLED TIMES"* -- TESTIMONY OF ROSSI RALENKOTTER, PRESIDENT AND CEO, LAS VEGAS CONVENTION AND VISITORS AUTHORITY, LAS VEGAS, NEVADA, BEFORE THE SENATE COMMERCE, SCIENCE & TRANSPORTATION SUBCOMMITTEE, HEARING ON "TOURISM IN TROUBLED TIMES"* -- RESTORING AMERICA'S TRAVEL BRAND: NATIONAL STRATEGY TO COMPETE FOR INTERNATIONAL VISITORS* -- I. ENVIRONMENTAL ASSESSMENT -- Introduction: A New Golden Age of World Travel -- The Need for a National Strategy -- The State of American Competitiveness -- The Need for a National Strategy -- Economic Rewards. -- Diplomatic Rewards. -- The Elements of a National Strategy -- Make it easier for people to visit, by balancing hospitality with security. -- Ask people to visit us, with a nationally-coordinated marketing program.

Demonstrate the value of travel and tourism. -- II. STRATEGIC RECOMMENDATIONS -- Make It Easier for People to Visit Us: A Report of the Ease of Travel and Public Diplomacy Subcommittee -- Situation Analysis -- I. Remove Unnecessary Barriers to Travel -- 1. Reduce Disruption Threatened by Implementation of the Western Hemisphere Travel Initiative (WHTI). -- 2. Facilitate Issuance of Non-immigrant (Visitor) Visas (NIVs) to Legitimate Travelers. -- 3. Maintain and Expand the Visa Waiver Program. -- 4. Build on the Success of U.S. VISIT. -- 5. Address Barriers to Air Travel. -- II. Create a Welcoming First Impression -- 1. Staff Federal Inspection Services (FISs) and TSA Fully and Efficiently. -- 2. Incorporate Hospitality Within DHS Goals and Performance Review Process. -- 3. Better Coordinate Security Requirements with Other Governments. -- 4. Provide a Warm Welcome to Arriving International Visitors. -- 5. Ensure Accurate and Timely U.S. Government Communications Regarding Travel Requirements. -- III. Provide Stronger Voice for Travel and Tourism in Government -- 1. Create an Elevated Voice for Travel and Tourism Within Government. -- 2. Enhance Coordination Between Federal Agencies, Local Government and Private Sector. -- 3. Create a Private Sector Stakeholders Committee on Visa Matters. -- 4. Identify Causes Behind Shifts in Travel Away from the U.S. -- 5. Fund, Staff and Establish Goals and Metrics for the Rice-Chertoff Joint Vision. -- IV. Avoid Inappropriate Taxes, Fees and Regulations -- 1. Discourage Inappropriate Taxes and Fees. -- 2. Review CBP Rates. -- 3. Head Off Regulatory and Indirect Barriers to Travel. -- Ask People to Visit Us: A Report of the Promotion Subcommittee -- Situation Analysis -- Recommendations of the Promotion Subcommittee -- 1. Develop a Viable Framework:.

2. Determine Funding Requirements: -- 3. Identify Viable Funding Sources: -- 4. Identify Target Markets: -- 5. Communicate the American Experience: -- 6. Centralize Resources of Federal Government Agencies: -- 7. Integrate both Public and Private Expertise: -- Demonstrate the Value of Travel and Tourism : A Report of the Return on Investment Subcommittee -- Situation Analysis -- Summary of the U.S. TTSA from BEA -- Output and Employment -- Value Added -- Output and Value Added by Industry -- Direct and Total Tourism Employment by Industry -- Current Measurements Apart from TTSA -- Gaps and Deficiencies: What Numbers Are We Missing? -- Recommendations -- 1. Return on investment of marketing campaigns -- 2. Travel and tourism industry's contributions to economy and job creation -- 3. Perceptions of U.S. among international travelers -- 4. Support for permanent funding. -- U.S. TTAB Member Roster -- Chairman -- Vice-Chair -- Board Members -- Ex-Officio Members -- About the Travel and Tourism Advisory Board -- Promotion Subcommittee: -- Ease of Travel and Public Diplomacy Subcommittee -- Return on Investment -- End Notes -- INDEX.