Contents -- Introduction -- chapter 1 Unreality: A Brief History of ARG -- ARG Defined -- Beginnings: Paging Jeanine Salla -- From Turkish Newspaper to Iowa Dinner Table -- But…Is It All Just a Marketing Trick? -- From Witches to Mind Control: The Immersive Marketing Connection -- Benefits (and Drawbacks?) of Immersive Marketing -- A Heist, a City, and a Bunch of Bees -- ARG Ancestors: An Extended History -- Taking ARG "on the Road" -- Using ARG to Develop Critical Thinking Skills -- A Novel ARG Concept -- Future ARG Directions -- Summary -- chapter 2 Beyond Reality: Approaching an ARG -- Finding an ARG -- Introducing "The Art of the Heist" -- Discovering the Heist -- Mixing the Virtual with the Physical -- Moving Ahead with the Heist -- Summary -- chapter 3 Past Reality: An Annotated ARG, Part I -- The Evolving Mystery of Evan Chan -- Connections: Visiting the Salla Family Homepage -- The Deepening Mystery of Evan Chan -- The Anti-Robot Militia -- Solving the "Chemistry Elements" Puzzle -- The Mystery of Kent Whitman -- Riddles and Martin Swinton Designs -- Summary -- chapter 4 Past Reality: An Annotated ARG, Part II -- The Game Enters the Real World -- An Escape, a Temple, and a Tearoom -- The Death of Enrico Basta and Cybertronics Corporation -- More Martin -- News Updates -- Clinique de Lille and Watchtower Security -- Moving Towards Mann Act II -- The Death of Jeanine Salla -- Game Over: The Passing of the Mann Act -- Summary -- chapter 5 Down the Rabbit Hole: Introducing "Route 66" -- Background: What Is Route 66? -- Finding the Rabbit Hole -- Let's Roll: Beginning the Game -- How the Route 66 ARG Is Presented -- Beat Background: Understanding Martin Blackford -- First Clue: The Martin Blackford Web Site -- The Beauty of Collaborative Play -- Enter the Fax Machine -- In Summary: What Do We Know Now? -- chapter 6 Route 66 ARG, Part II.

The Adding Machine -- Of Mugwumps and Beats -- Monday (Monday), Tuesday, Wednesday… -- At the Cadillac Ranch -- It's All About Synchronicity -- In Summary: What Do We Know Now? -- chapter 7 Route 66 ARG, Part III (Conclusion) -- Charlie's Good Tonight -- 1, 2, 3…Easy as ABC (Computers) -- The Teachings of Don Juan -- First Group Postings -- Second Group Postings -- Regrouping, and…a Breakthrough -- ARG Endgame -- chapter 8 A Post-ARG Analysis -- Critical Thinking and Collaborative Play -- Real-World and Virtual Interactions -- Thinking Like a Cloudmaker -- Taking Route 66 on the (Real) Road -- Summary -- chapter 9 Web Design for Puppetmasters, Part I -- Conceptualizing the ARG-Related Web Page -- Thinking (Critically) About ARG-Related Web Pages -- Web Design for the Critical Reader -- Step 1: What's the Point? -- Step 2: How Is the Point Being Made? -- Essentials of Web Design -- General HTML Page Layout Tags -- Placing and Manipulating Images -- Working with the Tag -- Working with Image Alternate Text -- Strategies for Loading Images Quickly -- Image and Text Formatting -- Adding Space around an Image -- Working with Page Layout -- Page Background Layout Issues -- Setting a Background Image -- Aligning Text on the Page -- Working with Margins -- Formatting Block Quotes -- Utilizing Hyperlinks -- Working with the Tag -- Creating Hyperlinks within the Same Web Page -- Absolute and Relative URLs -- Creating Image Maps -- Creating E-Mail Links and Linking to Files -- Formatting Hyperlinks -- Summary -- chapter 10 Web Design for Puppetmasters, Part II -- Working with Frames -- Understanding Frameset Terminology -- Targeting Specific Frames with Hyperlinks -- Configuring Specific Frame Parameters -- Adjusting Frame Borders -- Adjusting Frame Margins -- Showing or Hiding Scroll Bars -- Preventing Frame Resizing.

Manipulating Frameset Configurations -- The Banner and Contents Configuration -- The Header, Footer, and Contents Configuration -- Targeting Frame Hyperlinks to Specific Locations -- Top-Down Hierarchy Configuration -- Working with Cascading Style Sheets, Part I -- CSS Basics -- Configuring External Style Sheets -- Working with Local Styles -- Defining Class Styles -- Understanding Block-Level and Inline Elements -- Working with and Tags -- Applying Specific Text-Style Formatting -- Working with Fonts -- Setting Italics -- Bolding Text -- Adjusting Line Height -- Setting Text Color and Text Background -- Aligning Text -- Underlining Text -- Changing the Text Case -- Working with Absolute and Relative Positioning -- Preventing Image Overlap -- Hiding and Displaying Elements -- Specifying the Foreground Color and Backgrounds -- Specifying Text Wrap Options -- A Complete Style Sheet Layout Example -- Summary -- Appendix A: Online ARG Resources -- Gaming Web Sites -- ARGN.com -- Unfiction.com -- Other Gaming Sites -- ARG-Related Resources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z.