Epigraph -- Title page -- Copyright -- Introduction: Our seven psychological 'drivers' -- 1 Curiosity and the importance of having something to look forward to -- 2 Why keeping an open mind will help you to understand others -- 3 Using the 'Bubble Reputation' to improve how others see you -- 4 How fleeting attraction and perceived similarity can change 'no' to 'yes' -- 5 The single most persuasive expression you can ever use -- 6 How to worm your way into a group's affections and influence them -- 7 The 'chameleon effect' and how to use body language to your advantage -- 8 How your behaviours dictate either successful long-term partnerships - Or relationships heading for disaster -- 9 Why persistence pays when asking for a favour -- 10 The power of belief and the 'illusory correlation' -- 11 The anchor effect, the drive we have for 'more' and how to improve your negotiating skills -- 12 The seven things you need to know to improve your communication -- 13 The truth about money and motivation -- Conclusion: Our seven psychological 'drivers' and the pursuit of happiness -- Drivers 1, 2 and 3: The need to be loved, to be important and to belong -- Drivers 4 and 5: The need to believe and the need for a balance of certainty and uncertainty -- Driver 6: The need for 'a place' -- Driver 7: The need for growth and improvement -- The top 50 questions for you to master influence and persuasion -- About the author -- Index -- Advert -- EULA.