1 Winter Sport Tourism: An Overview -- Spotlight: Charlie Locke, Multi-tasking ski entrepreneur -- An introduction to winter sport tourism -- The evolution of winter sport tourism -- Profile : Patrick Bruchez, Alpine authenticity at the Hotel de Verbier -- Winter sport tourism today -- Case study: Winter sports, part of the 'China Dream' -- 2 The Winter Sport Tourism Product -- Spotlight: Ian Hunter, Working in a winter wonderland -- Winter sport activities -- Winter sport resorts -- Profile: The wonders of winter zip-lining -- Indoor ski resorts -- Clothing and equipment -- Case study: The difficult birth of an all-season destination: Sochi, Russia -- 3 Understanding the Consumer -- Spotlight: X-Games takes X-treme sports to X-citing new level -- Profiling consumers -- Motivations -- Profile: Gstaad: Marketing to millennials -- Constraints -- Case study: Freeski female style -- 4 Design and Planning for Winter Sport Resorts -- Spotlight: Paul Mathews, World's greatest ski resort designer -- Design and planning -- Profile: Creating America's biggest ski area -- Dealing with seasonality -- Case study: From humble to hedonistic -- the gentrification of Andermatt, Switzerland -- 5 Management and Operations -- Spotlight: The quintessential ski couple -- On-mountain operations -- Profile: Portable ski instructor -- Off-mountain operations -- Case study: Powder and property investment in Japan -- 6 Marketing and Intermediaries -- Spotlight: New Mexico True -- Marketing communications -- Branding -- Advertising -- Direct marketing -- Profile: Snow Crystal -- Intermediaries -- Alliances -- Case study: Year round dream skiing -- 7 The Importance of Public Relations and Earned Media -- Spotlight: Susie English - Perfect PR -- Introduction to public relations -- Public relations techniques -- Profile: John Brice, Combining PR with R'n'R.

Measuring the impact of public relations efforts -- Case study: 007 puts the spotlight on Sölden, Austria -- 8 The Impact of Technology on Winter Sport Tourism -- Spotlight: Powder Matt, Social media maven -- The impact of technology on marketing communications -- The new consumer decision journey -- Social media tools employed by winter sports marketers -- Profile: Joe Nevin: From Apple to Aspen -- The new mobile lifestyle -- The impact of technology on operations -- The impact of technology on clothing and equipment -- Case study: Technology woven into the DNA at Vail Resorts -- 9 The Role of Events for Winter Sport Tourism -- Spotlight: Skiing African-American style -- The growth of events -- Types of events -- Profile: Crashed Ice -- Planning and operating events -- Marketing events -- Leveraging events -- Case study: Planning the South Korea 2018 Winter Olympics -- 10 The Economic, Social and Environmental Impacts -- Spotlight: Dave Butler - A heli of a job -- Impacts of winter sport tourism -- Economic impacts -- Social impacts -- Profile: Keeping Whistler wild -- Environmental impacts -- The impact of climate change on winter sport tourism -- Case study: Recycling snow 'Down Under' -- 11 Developing a Service Culture -- Spotlight: Andrew Dunn, From bacon to beluga -- Why service excellence is so critical -- Creating a service culture -- Profile: Customer service 'Kiwi-style' -- Managing services promises -- Service recovery -- Case study: Customer-centric service at Steamboat Springs -- 12 The Future of the Winter Sport Tourism Industry -- Spotlight: Tina Maze places Slovenia in the limelight -- The future for the ski industry -- Profile: From fear to fearlessness: Adaptive skiing -- Ten consumer trends influencing winter sport tourism -- Case study: The Locke ladies -- _GoBack -- _GoBack -- _GoBack -- _GoBack -- _GoBack -- _GoBack -- text.

Result_4 -- Result_23 -- _GoBack -- _GoBack -- _GoBack -- _GoBack -- OLE_LINK1 -- OLE_LINK2 -- OLE_LINK3 -- OLE_LINK4 -- OLE_LINK5 -- OLE_LINK6 -- OLE_LINK8 -- OLE_LINK11 -- OLE_LINK12 -- OLE_LINK21 -- OLE_LINK22 -- OLE_LINK23 -- OLE_LINK24 -- OLE_LINK25 -- OLE_LINK26 -- OLE_LINK27.