Marketing theory : foundations, controversy, strategy, resource-advantage theory
Başlık:
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Yazar:
Hunt, Shelby D., author.
ISBN:
9781315702537
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (512 pages) : illustrations, charts
Notlar:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Tür:
Elektronik Erişim:
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