Dismantling the nation -- Consumption as a national goal -- Chapterisation -- Consuming the Cold War -- Distributing the fruits of productivity -- The media -- Something old something new -- The divided nation -- Food power and everyday life -- A free people -- Bitter rice -- Peace, prosperity and the 1964 Tokyo Olympics -- The day Japan was coldest -- Soft money in the Silver Sixties -- Making Japanese into world people -- Danger within and without -- Peace and prosperity -- National symbols -- Vietnam to variety -- Race war Okinawa is cheap.