Mobile commerce technology, theory, and applications
Başlık:
Mobile commerce technology, theory, and applications
Yazar:
Mennecke, Brian E. (Brian Ernest), 1960-
ISBN:
9781591400905
Yayın Bilgileri:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2003.
Fiziksel Tanımlama:
electronic texts (xxii, 339 p. : ill.) : digital files.
İçerik:
1. NTT DoCoMo's I-mode / David MacDonald -- 2. Wireless device for mobile commerce / Peter Tarasewich -- 3. Location based services / Kirk Mitchell, Mark Whitmore -- 4. Towards a classification framework for mobile location based services / George Giaglis, Panos Kourouthanassis, Argiros Tsamakos -- 5. Wireless personal and Local Area Networks / Thomas Zimmerman -- 6. The impact of technology advances on strategy formulation in Mobile communications networks / Ioanna Constantiou, George Polyzos -- 7. The ecology of mobile commerce / Andreas Rulke, Anand Iyer, Greg Chiasson -- 8. The Wireless Application Protocol / Stuart Barnes -- 9. Mobile business services / Jukka Alanen, Erkko Autio -- 10. Mobile portals / III Clarke, Theresa Flaherty -- 11. Factors influencing the adoption of mobile gaming services / Mirella Kleijen, Ko de Ruyter, Martin Wetzels -- 12. Mobile data technologies and small business adoption and diffusion / Jeanette Van Akkeren, Debra Harker -- 13. We know where you are / Patricia O'Connor, Susan Godar -- 14. A perspective on M-commerce / Mark Lee -- 15. Location-based services / Joe Astroth -- 16. M-commerce in the automotive industry / Mark Schrauben, Rick Solak, Mohan Tanniru -- 17. Case study / Minna Pura -- 18. Wireless in the classroom and beyond / Jay Dominick.
Özet:
"This book addresses issues pertaining to the development, deployment, and use of mobile commerce applications. The objective of the book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned"--Provided by publisher.
Konu Başlığı:
Tüzel Kişi Ek Girişi:
Elektronik Erişim:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-044-8