Cover -- Copyright -- Contents -- New Rules by Chapter Number -- Acknowledgments -- Foreword -- Preface -- Introduction -- Chapter 1: Your Author Website: Home Central -- Why Your Author Website Is a Must -- Plan Your Author Website Strategy -- Define Your Audience -- Plan Your Website Self-Introduction -- Plan Your Site Landing Page to Keep Your Audience -- Plan Your Tabs and Component Parts of Each Page -- Plan the Static Text of Your Author Website -- Creating Your Author Website -- Plan Essential Author Website Pages -- Create Your Author Site with WordPress -- Select and Register a Domain Name -- Register Your Domain -- Find a Host -- Install Your WordPress Site -- Gather Software -- Set Up the Database -- Uploading WordPress -- The Famous 5-Minute WordPress Installation -- Choose a Design Theme -- Add Social Buttons -- Build Your Audience Through a Regular Newsletter -- Optimize Your Theme for the Mobile Web -- Adding Widgets and More Plugins -- Best Practices for Website Content -- Use Keywords and Tags and Measure Results -- Getting Hard Numbers: Google Analytics -- Checklist, Step 1: Author Website -- Success Spotlight: Waterside Client David Meerman Scott -- Chapter 2: Blog to Build Your Readership Community -- Your Blog Is About More Than Content -- Blogging Is Beyond an Advantage, It's Essential -- Blog Strategy -- Blog Types -- Encourage Online Sharing with Your Blog -- Start with a Hosted Blog -- Blogger/Blogspot -- TypePad -- WordPress -- How to Create a Blog -- Naming Your Blog -- Defining Your Web Address -- Creating Your About Page -- Best Practices -- Writing Blog Posts -- Creating Content for Blog Posts -- Getting Comments on Blog Posts -- Regarding Trolls -- Blog Shortcuts -- WordPress Post Types -- Author Blog Promotion Strategies -- Measure Your Blog Results to Understand Your Audience -- Link Your Blog to Your Social Sites.

Checklist, Step 2: Blog -- Success Spotlight: Waterside Client Andy Rathbone -- Chapter 3: Twitter: The Instant Handshake -- Why Twitter Is Important -- Best Practices -- Twitter Defined -- Twitter Strategy -- Before You Send Your First Tweet … -- Getting Started on Twitter -- Customize Your Profile Page -- Plan, Write, and Automate Your Twitter Posts -- Start Posting on Twitter -- Tweet Types -- Automating Your Posts with HootSuite -- First Steps on Twitter -- Posting -- Hosting Twitter Chats -- Organizing Your Twitter Chats -- Checklist, Step 3: Twitter -- Success Spotlight: Waterside Client Susie Cox -- Chapter 4: Google+: More Than a Social Network -- Why Google Is Important to Authors -- Keeping Control of Your Blog and Social Identity -- Use Google+ and Google Authorship -- Join Google+ -- Craft Your Google+ Profile -- Set Up Your Profile -- Add Your Profile and Cover Photos -- Link Google+ to Your Author Website -- Use Google+ Circles -- Circle People in Google+ -- Who to Circle -- Others Who Circle You in Google+ -- Join Communities -- Creating a Community -- Best Practices for Interacting on Google+ -- Show Approval: Three Levels of Enthusiasm -- (+1) a Post or Comment -- Comment on Others' Posts -- Share Others' Posts -- Strategy for Posting on Google+ -- Automate Your Google+ Posts -- Connect Your Content Through Google Authorship -- Google Author Rank -- Setting Up Google Authorship -- More Google+ Features -- Reading and Posting Tools -- Google Events -- Google Hangouts -- Mobile App for Google+ -- Google Services Beyond Google+ -- Google AdWords -- Google Alerts -- Google Analytics -- Connecting Your Google+ Account to Your Website -- Checklist, Step 4: Google -- Success Spotlight: Waterside Client Dave Taylor -- Chapter 5: Your Author Brand and Book on Facebook -- Along Comes Facebook -- Why Facebook Is Necessary for Authors.

Your Facebook Profile -- Your Facebook Pages -- Set Up Your Author Page -- Add a Profile Picture and Description to Your Author Page -- Adding Content to Your Author Page -- Buying Ads on Your Author Page -- Set Up Your Facebook Book Page -- Book Page Photo and Banner -- Postings on Your Book Page -- Book Page Description -- Book Page Links -- Book Page Connections -- Developing Your Facebook Strategy -- Posting to Your Pages -- Embedding Facebook Posts in Your Blog -- Facebook Best Practices -- Join Facebook Groups -- Create a Facebook Group -- Set Up Your Group -- Share with Your Group -- How to Be a Group Administrator -- Planning an Event -- Mobile Apps -- Checklist, Step 5: Facebook -- Success Spotlight: Waterside Client Kellyann Petrucci -- Chapter 6: Using LinkedIn: Not Only an Online Résumé -- Definition of LinkedIn -- Why LinkedIn Is Important to Authors -- Creating and Optimizing Your LinkedIn Author Profile -- Getting Started -- How to Increase LinkedIn Connections -- Finding People on LinkedIn -- How to Join LinkedIn Groups -- Update Your LinkedIn Profile Regularly -- Articles to Repost -- LinkedIn Strategies -- LinkedIn Ads -- Best Practices of LinkedIn Networking -- Benefits of LinkedIn Premium Accounts -- Checklist, Step 6: LinkedIn -- Success Spotlight: Waterside Client Ed Tittel -- Chapter 7: Inform, Educate, and Entertain: The Power of Personal Appearances -- Short Talk vs. Long Speech -- Personal Appearance Options -- Advantages of Live Personal Appearances -- Personal Appearances Strategy -- Personal Appearance Opportunities -- TV and Internet Interview Opportunities -- Best Practices for Teaching and Training -- The Simple Course Format -- Teaching and Training Strategy -- Get Speaking Practice -- Types of Online Teaching and Training -- Creating a Webcast -- How to Create a Teleseminar -- How to Create a Webinar.

Types of Live Teaching -- Live Speaking Strategy -- The Simple Author Short Speech Format -- Checklist, Step 7: Personal Appearances -- Success Spotlight: Waterside Client Jay Elliot -- Chapter 8: Create Your Article Bank: Original, Excerpted, Repurposed Variations -- Everyone Is Now a Journal Publisher on the Web -- Advantages to Writing Articles -- Choosing Topics for Original Articles -- Types of Articles -- Article-Writing Strategy -- Always Include Your Byline -- Best Practices for Web Article Style -- Generating Content for Articles -- Reprinting Original Content -- Repurposing Original Content -- Spinning Off Content for Different Audiences -- First Stop for Publishing Articles: Blogs -- Guest Blogging -- Second Stop for Publishing Articles: Publications Seeking Content -- Magazines -- Newspapers -- Huffington Post -- Helium -- Need to Get Your First Byline? A Few Ideas -- Article Directories -- eHow and Other Demand Media Sites -- Additional Online Tools -- Checklist, Step 8: Article Bank -- Success Spotlight: Waterside Client Bob LeVitus -- Chapter 9: Finding Your Voice: Radio, Podcasts, and More Audio Adventures -- Your First Audio: Record a Sound Clip for Your Author Website -- Planning Your First Recording -- Record with Free Software -- Upload Your File to Your Site -- Pitching Local Talk Shows -- The Pitch -- When You're Booked -- Pitching Larger Radio Stations -- The Top Book Radio Programmer: NPR -- Finding Other National Radio Shows -- Finding Online Podcast Interview Opportunities -- iTunes Store Podcasts -- Other Podcast Directories -- Live Podcast Radio at BlogTalkRadio -- Linking Up with Podcast Hosts -- Making Your Own Online Radio Station (Podcast) -- Finding Podcast Guests -- Using BlogTalkRadio -- Making a BTR Test Show -- Going Live on BTR -- Using Spreaker.com to Create and Broadcast Your Show.

Making a Spreaker Test Broadcast -- Going Live on Spreaker -- Posting your Podcast Episodes to Your Website -- Getting Your Podcast in the Directories -- iTunes -- Stitcher SmartRadio -- How to Use Your Book Cover as Your Podcast Logo -- Checklist, Step 9: Audio -- Success Spotlight: Waterside Client Thom Hartmann -- Chapter 10: Video: Book Trailers, YouTube, Linking, and More -- The Rise of YouTube -- More Reasons to Make Video Part of Your Platform -- Author Video Strategy -- Making a Book Trailer -- Find Models -- The Simple Interview Book Trailer Format -- Make a Simple "Storyboard" on Paper -- Prepare the Media Types That Fit Your Book -- Choose Your Software -- Importing Sound and Images to Movie Maker -- Importing Sound and Images to iMovie -- Record Video Clips of Yourself with your (Web) Camera -- Combining All the Parts: Edit Your Video -- Uploading Your Videos -- Tagging Your Videos -- Creating Your Own Connected YouTube Channel -- Uploading your Videos to YouTube -- Embedding Your Site Information on Your Uploaded Videos -- Uploading Your Videos to Vimeo -- Setting Up Your Vimeo Account -- Vimeo Helps Make Your Video -- Finding Community: Vimeo Groups -- Linking Your Vimeo Videos -- Video Blogging -- Video Interviews -- Checklist, Step 10: Video -- Success Spotlight: Waterside Client Dr. Brian Alman -- Chapter 11: Publish a Book Website to Attract More Audience -- Think Like a Publisher -- Create a Website for Each Book -- Reason # 1: Multiple Sites Enable Readers to Find Your Book by Its Title and by Keywords -- Reason #2: Your Book Website Doubles as an Online Bookstore -- Reason #3: Your Book Website Is an Information Kiosk for Booksellers -- Book Clubs, Booksellers, and Your Book Site -- Choose a Model Book Site -- Solve Needs to Attract Audience -- A Simple Format for Your Book Website -- Book Website Content Strategy.

Best Practices in Creating Book Website Content.