Cause a disturbance : if you can slice a melon or make a right-hand turn, you can be a breakthrough innovator
Başlık:
Cause a disturbance : if you can slice a melon or make a right-hand turn, you can be a breakthrough innovator
Yazar:
Tencer, Ken, author.
ISBN:
9781614489931
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (269 pages) : illustrations
İçerik:
Preface by Rick Spence -- Part I: Simplifying Innovation -- Chapter One: Innovation: Ouff! That Sounds Difficult -- Chapter Two: Simplifying Innovation: Don't Forget to Change the Oil -- Chapter Three: Innovation Drives Marketing and Sales -- Chapter Four: Understanding Innovation: Process, Product and Service -- Chapter Five: The Innovation Continuum: From Simple to Disruptive -- PART II: The 90% Rule® and Defining Your Core Business -- Chapter Six: The 90% Rule® -- Chapter Seven: Understand Your Core Business: Then Disturb the Status Quo -- Chapter Eight: Your Core Business Through a Different Lens -- Chapter Nine: Getting Innovative Thinking on the Front Burner -- Chapter Ten: Getting Thinking to Work -- PART III: Working through the 90% Rule -- Chapter Eleven, Step One: Engaging Emotions, Not Numbers -- Chapter Twelve, Step Two: Exploring What You Can Be, Not What You Are -- Chapter Thirteen, Step Three: Building a Relevant Brand -- Chapter Fourteen, Step Four: Identifying and Ranking Opportunities -- Chapter Fifteen, Step Five: Building a Plan -- Chapter Sixteen, Step Six: Speaking To Be Heard -- Chapter Seventeen, Step Seven: Success Comes from Action: The Never-ending Step -- PART IV: The Next 10% -- Chapter Eighteen: The Best of Both Worlds -- Chapter Nineteen: Making a Decision -- Chapter Twenty: Growing Your Own -- Chapter Twenty-One: Unpack Your Bag and Stay Awhile: Applying Innovation to A More Fulfilled You -- Afterword -- About the Authors -- Acknowledgements.
Özet:
If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator. The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business. Everyone knows-and everyone talks about-how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, "There's a big difference between an occasional spark of innovation and an eternal flame." But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance! Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule®: a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Cause a disturbance in the way you think about innovation as you open your mind to the possibilities-and simplicity-of being innovative every day!
Notlar:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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