Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Figures and Tables -- Acknowledgements -- About the Contributors -- Introduction: New Perspectives on Movie-going, Exhibition and Reception -- Part I: Theoretical Perspectives -- Chapter 1: Cinema, Modernity and Audiences: Revisiting and Expanding the Debate -- Chapter 2: What is a Cinema? Death, Closure and the Database -- Chapter 3: A Poetics of Film-audience Reception? Barbara Deming Goes to the Movies -- Chapter 4: The Porous Boundaries of Newsreel Memory Research -- Chapter 5: Why are Children the Most Important Audience for Pornography in Australia? -- Part II: The Film Industry - Systems and Practices -- Chapter 6: Local Promotion of a 'Picture Personality': A Case Study of the Vitagraph Girl -- Chapter 7: 'Calamity Howling': The Advent of Television and Australian Cinema Exhibition -- Chapter 8 -- A Nation of Film-goers: Audiences, Exhibition and Distribution in New Zealand -- Chapter 9: The Critical Reception of Certified Copy: Original Art or Copy of a Rom-com? -- Part III: Movie Theatres - From Picture Palace to the Multiplex -- Chapter 10: Movie-going in the Shenandoah Valley of Virginia: A Case Study of Place, Transportation, Audiences, Racism, Censorship and Sunday Showings -- Chapter 11: From Mom-and-Pop to Paramount-Publix: Selling the Community on the Benefits of National Theatre Chains -- Chapter 12: A Progressive City and Its Cinemas: Technology, Modernity and the Spectacle of Abundance -- Chapter 13: 'They Don't Need Me in Heaven … There are No Cinemas There, Ye Know': Cinema Culture in Antwerp (Belgium) and the Empire of Georges Heylen, 1945-75 -- Chapter 14 -- From Out-of-town to the Edge and Back to the Centre: Multiplexes in Britain from the 1990s -- Part IV: On the Margins.

Chapter 15: The Place of Rural Exhibition: Makeshift Cinema-going and the Highlands and Islands Film Guild (Scotland) -- Chapter 16: 'A Popcorn-free Zone': Distinctions in Independent Film Exhibition in Wellington, New Zealand -- Chapter 17: Getting to See Women's Cinema -- Chapter 18: Shifting Fandoms of Film, Community and Family -- Part V: Just Watching Movies? -- Chapter 19: Watching Popular Films in the Netherlands, 1934-36 -- Chapter 20: Contemporary Italian Film-goers and Their Critics -- Chapter 21: Imagining a 'Decent Crowd' at the Indian Multiplex -- Chapter 22: The VHS Generation and their Movie Experiences -- Index -- Back Cover.