Introduction -- pt. 1. Insight. Revelations: the truth about honesty, charisma, storytelling and more ; What kind of communicator are you?: the truth about your individual style -- pt. 2. How to ... Introduction ; The truth about reading: how to, when to. Getting the most out of what you read ; The truth about writing: context, grammar, tone of voice and use of plain English ; Persuasion: learn through advertising, read the case study, try it for yourself ; Writing: the rules of the tools: how to write email, text and web copy ; Listening: how and when ; Talking: how and when ; Listening and talking: the rules of the tools ; Feeling: first impressions, body language, culture -- pt. 3. Planning for success. Planning: auditing, ditching the time wasters, targeting and achieving ; Six simple strategies: ways to implement your plan.