Contents -- Acknowledgments -- 1 HOW DO YOU TURN A COOL IDEA INTO A TREND? -- The Four Steps of Coolfarming -- Finding the Trendsetters -- Growing Your Own Trends -- Coolfarming Is More Than Managing a Project -- Coolfarming the World Wide Web -- Coolfarming Linux -- 2 SWARM CREATIVITY: The Force That Fuels Coolfarming -- The More Swarms Communicate, the Better They Perform -- Swarm Business Beats "Black Swans" -- Lessons from the Beehive -- Swarm Creativity in Ghana -- Essentials of Coolfarming and Coolhunting -- 3 CREATORS: Building the Vision -- COIN Leaders Are Not Leaders -- Eating and Feeding Royal Jelly -- Royal Pheromone-Nicholas Negroponte -- Coolfarmers Are Coolhunters -- How Do Leaders Get Selected? -- Coolfarming Tourists-Immersing Yourself into the Swarm -- Coolfarming a Palm Tree Plantation-Empowering the Community -- Running an Internet Café in Ghana-Using the Swarm to Police the Swarm -- Seven Guidelines for Creators -- 4 COINS: Building the Product -- How Picasso Created Cubism Through a COIN -- Gain Power by Giving It Up-Rotating Leadership -- Start Out as a Small Fish in a Big Pond -- Six Guidelines for COINs -- 5 CLNS: Teaching and Preaching the Gospel -- Increasing Sales Through a CLN of Salespeople -- Learning About Innovations Through the P&G Technology Entrepreneurs -- Coolfarming in Twilight -- Six Guidelines for CLNs -- 6 CIN: Building the Buzz -- Immersion Gets the Swarm to Explosion-LEGO Mindstorms -- Building the Heat-Yummy Industries -- From Creators to CINs-Illustrating the Process Through Social Networks -- Five Guidelines for CINs -- 7 COOLHUNTING: Find the Trends Through the Trendsetters -- Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms -- Coolhunting U.S. Presidential Candidates -- Coolhunting the Value of Brands: Looking for the End of the Federer Era.

Why the World's Most Influential Intellectual Is an Islamic Cleric -- Predicting the Outcome of the Academy Awards -- Predicting Stock Trends -- Predicting the Actions of People Using Social Badges -- 8 WHAT MOTIVATES COOLFARMERS? -- Coolfarmers Show Yhteisöllisyys and Gemeinsinn -- Coolfarmers Are Ethical -- COINs Need Cops -- Coolfarmers Are Happy -- Coolfarmers Are Altruistic -- AFTERWORD: It's Not Chief Executives, but Chief Creators We Need! -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Y -- About the Author.