Introduction : Asian popular culture, the global (dis)continuity / Anthony Y.H. Fung -- One region, two modernities : Disneyland in Tokyo and Hong Kong / Micky Lee and Anthony Y.H. Fung -- Comic travels : Disney publishing in the People's Republic of China / Jennifer Altehenger -- When Chinese youth meet Harry Potter : translating consumption and middle class identification / John Nguyet Erni -- New forms of transborder visuality in urban China : saving face for magazine covers / Eric Kit-Wai Ma -- Cultural consumption and masculinity : a case study of GQ magazine covers in Taiwan / Hong-Chi Shiau -- An unlocalized and unglobalized subculture : English language independent music in Singapore / Kai Khiun Liew and Shzr Ee Tan -- The localized production of Jamaican music in Thailand / Viriya Sawangchot -- Consuming online games in Taiwan : global games and local market / Lai-Chi Chen -- The rise of the Korean cinema in inbound and outbound globalization / Shin Dong Kim -- Pocket capitalism and virtual intimacy : pokémon as a symptom of post-industrial youth culture / Anne Allison -- Playing the global game : Japan brand and globalization / Kukhee Choo -- China's new creative strategy : the utilization of cultural soft power and new markets / Michael Keane and Bonnie Liu -- Renationalizing Hong Kong cinema : the gathering force of the mainland market / Michael Curtin.