Fast Fashion, Volume 10, Issue 3.
Başlık:
Fast Fashion, Volume 10, Issue 3.
Yazar:
Barnes, Dr Liz.
ISBN:
9781846630859
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (122 pages)
Seri:
Journal of Fashion Marketing and Management ; v.10
Journal of Fashion Marketing and Management
İçerik:
Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Fast fashioning the supply chain: shaping the research agenda -- Supplier management in fast moving fashion retailing -- Fast fashion: a financial snapshot -- Fast fashion requires fast marketing -- Supply chain influences on new product development in fashion clothing -- Buyer behaviour for fast fashion -- A mass customised supply chain for the fashion system at the design-production interface -- Ethical fashion: myth or future trend? -- Forthcoming in Issue 4.
Özet:
Fashion retail is in a period of growing competitive pressure. A large majority of UK high-street apparel retailers have followed the fast fashion concept in one form of another including Top Shop, New Look and George at Asda. This e-book examines the emergence of the fast fashion strategy both in terms of the supply chain issues and its impact on the wider fashion industry.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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