CONTENTS -- FOREWORD -- ACKNOWLEDGMENTS -- Introduction -- 1 Why "Cool" Matters -- 2 Swarm Creativity Creates Cool Trends -- 3 Swarms Can Better Predict the Future -- 4 About Trendsetters -- 5 Coolhunters Look for Coolfarmers -- 6 When Swarms Go Mad -- 7 Do-It-Yourself Coolhunting with Technology -- 8 Coolhunting by Automated Social Network Analysis -- 9 Five Steps to Becoming a Coolfarmer -- 10 The Coming World of Swarm Creativity -- NOTES -- INDEX.