TABLE OF CONTENTS -- LIST OF TABLES -- LIST OF ILLUSTRATIONS -- FOREWORD -- CHAPTER ONE -- METAPHORS OF HUMAN RESOURCES -- PROFITABILITY, GROWTH AND SIZE -- CONSUMERS' POINT OF VIEW ON BRANDEQUITY AND BRAND EXTENSION STRATEGIESACCORDING TO THE LEVEL OF CONSUMERINNOVATIVENESS -- VALIDITY OF COMPANY BANKRUPTCYMODELS -- THE PERSUASIVE POWEROF INTERNET ADVERTISING -- TALENT MANAGEMENT -- USING SOCIAL NETWORKSTO PROMOTE GLOBAL BRANDSAMONG ROMANIAN YOUNG PEOPLE -- APPLICABILITY OF THE KAZUYIKOKUROSAWA MODEL TO A PRODUCTIONBUSINESS AS AN EFFECTIVE PRODUCTIVITYASSESSMENT AND EVALUATION METHOD -- AN INVESTIGATION OF THE LEVELOF AWARENESS OF TAXPAYERS' RIGHTS -- EXTRAVERSION AND NEUROTICISM -- EFFECT OF FEEDBACKON FEELING-OF-KNOWING -- ACRITICAL APPROACH TO PRIVATIZATIONPOLICIES IN THE GLOBAL ECONOMYAND THE ROLE OF COOPERATIVESIN THE PRIVATIZATION PROCESS -- CHANGING THE MEANING OF "CONTROL" DUETO THE TRANSFORMATION OF THE LABOURMARKETS FROM FORDISM TO POST-FORDISM -- EMPLOYERS' DEMAND FOR LABOUR FORCEIN GEORGIA'S BIG CITIES -- IMPACT OF CUSTOMER AND TECHNOLOGYORIENTATIONS ON PERFORMANCEOF NEW PRODUCT DEVELOPMENT -- STATE MECHANISM TO ENSUREENTERPRISE COMPETITIVENESSIN TEXTILE AND CLOTHING INDUSTRIES -- CONCEPT OF LEADERSHIP IN ANCIENTHISTORY AND ITS EFFECTSON THE MIDDLE EAST -- CHAPTER TWO -- DESTINATION IN THE MIDDLE OF THE BUZZ -- THE INFLUENCE OF INTERNATIONALRELATIONS ON THE STATUSOF THE RUTHENIANS, THEIR LANGUAGEAND CULTURE -- THE ITALIAN RENAISSANCE AND THE ORIGINSOF TOTALITARIAN THOUGHT IN GERMANY -- ON THE CONCEPT OF DIASPORA -- ONE PIECE OF THE KYRGYZ CULTURE -- SPACE AND POLITICS -- ADMINISTRATIVE REFORM IN THAILAND -- TURKISH PERCEPTIONS OF THE EURO-ZONECRISIS AND EU NORMATIVE POWER -- 2012 FRENCH AND GREEK ELECTION RESULTS -- THE IMPORTANCE OF COMPARISONIN POLITICAL SCIENCE -- CHAPTER THREE -- EXPECTATIONS FROM THE "PRODIGAL SON".

DIVORCE IN TURKISH SOCIETY -- FAMILY STRUCTURE AND FAMILY TIESDEPENDING ON GENERATION -- CONSTITUTIONAL ROLE OF ISLAMIN PREDOMINANTLY MUSLIM COUNTRIESAND ITS EFFECTS ON WOMEN'S RIGHTS -- ENCOUNTER SPACE AND TRANSFORMATION -- CORRELATION BETWEEN GERMANAND CROATIAN LEGAL PHRASEOLOGY -- "ALTERNATIVE" MODERNISMSIN THE DISCOURSE ON POSTMODERN -- SOCIOLOGY OF LANGUAGE -- CHRISTIAN DENOMINATIONS VIEWSON THE LEGALISATION OF PROSTITUTION -- CONSIDERING EVERYDAY LIFE PRACTICESAS TACTICS FOR A NEW PERSPECTIVEFOR GERMAN TURKS -- GENDER PROBLEM OF MUSLIMWOMAN IN TURKEY -- A BILLET-DOUX TO THE STRANGERIN THE MIRROR -- CONTRIBUTORS.