Series Page -- Title Page -- Copyright Page -- Contents -- The Twelve-­Cent Archie -- How to Write (Archie) Comics -- Story Length -- The Archie Hierarchy -- Archie Andrews -- How Well Does Archie Speak French? -- Bowling -- Harry Lucey's Rhythm -- Veronica Lodge -- Riverdale, USA -- The Daily Strip -- Footnote -- "Why Is It Always between Archie and Reggie?" -- Archie's Jalopy -- It's as Easy as A-­B-­V -- United Girls Against Jughead -- Archie Giant Series -- Invisible Paint -- Archie Comics versus Art -- Betty Cooper -- Riverdale's Racial Problem -- Fashion -- Betty's Ponytail -- Self-­Plagiarism -- Archie's Sweater Vest -- Jughead Jones -- Beatniks, Hippies, and Other Undesirables -- Dilton Doily -- Moose -- Reggie Mantle -- Jealousy -- "Are You Familiar with Shakespeare, My Young Ignoramus?" -- "I Never Squeaked a Pip, Either!" -- Jughead's Hat -- Fantastic Elements -- Archie's Joke Book -- Often Imitated, Never Duplicated -- The Historical Archie -- Mutually Assured Destruction -- Betty = Veronica -- Head over Heels -- Mr. Weatherbee -- Caveman Archie -- Life with Archie -- What Is the Zip Code for Riverdale? -- Cover Art -- Fairy Godmothers -- Dan DeCarlo's Foreground Portraits -- Archie as an Adventure Comic -- Text Pieces -- Previously on Archie -- Notes for the Norton Anthology -- Archie : Arch : Archiekins -- Eep! Omigosh! And Other Unusual Contributions to the Language of Comics -- Archie's Black Book -- Laugh and Pep: The Residual Titles -- Pureheart the Powerful -- Errors -- Midge -- You Can Take the Boy Out of Riverdale . . . -- Archie Club News -- Veronica's Mother -- Mr. Lodge -- Betty's Parents -- Jingles -- Li'l Jinx -- Archie's Gender Politics -- Should Archie Marry Betty or Veronica? -- Big Ethel -- The Mayor of Riverdale -- Worst. Archie. Story. Ever. -- Archie the Klutz -- Celebrity Culture -- Jughead's Dipsy Doodles.

Imitation Is the Lowest Form of Flattery -- Surf and Ski -- Samm Schwartz's Art -- Self-­Referential Metafictions -- Riverdale High -- Who Cut Veronica's Hair? -- Little Archie -- Credits -- Juvenile Delinquency -- Teenese -- The Archies -- Pop Tate's Choklit Shoppe -- Unusual Panels -- Smithers -- The Archie Archive -- Fads and Fashions -- Borderless Panels -- A Comic About Nothing -- Fred (and Mary) Andrews -- The Banjo in Archie Comics -- Wordless Stories, or Nearly So -- Hot Dog -- Dan DeCarlo's Split-­Horizon Girl -- The (Nearly) Perfect Archie Story -- The Myth of Archie -- Archie and Me -- Index -- About the Author.