Cover Page -- Title Page -- Dedication -- Contents -- Epigraph -- Part I Beginnings [1891-1916] -- 1 Childhood at Century's Turn -- 2 Barren Years at Cornell Agricultural College -- 3 Looking for Life -- 4 Sex O'Clock in America -- 5 On Park Row -- 6 On Broadway -- 7 Metropolitan Musical Bureau -- 8 Nijinsky and Diaghileff's Ballet Russe -- 9 On Tour with Caruso -- 10 Movies and Rallies for Democracy -- Part II Adjustment [1917-1922] -- 11 Words Win the War and Lose the Peace -- 12 Interval in Paris -- 13 Publicity Direction -- 14 Fighting Jim Crow in the South -- 15 Marriage and Life in Greenwich Village -- 16 Great Hotels -- 17 Two Magazines and the Sell Mania -- 18 Correspondence with Freud -- 19 Horace Liveright, Pioneer in Publishing -- 20 Counsel on Public Relations -- Part III Fulfillment [1923-1929] -- 21 Art Comes to Industry -- 22 The Worlds of Fashion -- 23 Pierre Cartier: Diplomat in Trade -- 24 Jacques Seligmann and Company -- 25 Breakfast with Coolidge -- 26 Procter & Gamble: 99 44/100% Pure -- 27 Notes on the 1920s -- 28 George Washington Hill: Industrial Tornado -- 29 Ramifications in Oil -- 30 Keeping the Auto Industry Rolling -- 31 Bread on the Assembly Line -- 32 Broadcasting: CBS and NBC -- 33 E. A. Filene: The Unsuccessful Millionaire -- 34 Light's Golden Jubilee -- Part IV Depression, New Deal and Challenges to Democracy [1930-1941] -- 35 President Hoover Attempts to Exorcise Unemployment -- 36 The Committee on the Cost of Medical Care -- 37 Book Business -- 38 Power Struggles for Proxies -- 39 Construction in the Depression -- 40 The Ladies' Home Journal -- 41 International Mountains Out of National Molehills -- 42 Fighting for Credit Expansion -- 43 Giant Motors Purr -- 44 Sphinx of Wall Street -- 45 America Self-Contained -- 46 Philco: The Rise of Radio -- 47 Nash-Kelvinator -- 48 Oriental Pearls.

49 Beer: The Beverage of Moderation -- 50 Speak Up for Democracy -- 51 Fore for Democracy -- 52 The Pullman Company -- 53 A. P. Giannini: America's Number-One Banker -- 54 World's Fair, 1939 -- 55 Personalities of the Twenties and Thirties -- 56 Depression Miscellany -- 57 The Whirling Wheel of Change -- 58 Underwriting Fire Insurance with the Public -- Part V World War II and the Postwar World [1942 to the present] -- 59 In Time of War Prepare for Peace -- 60 Publications Woo Their Publics -- 61 Postwar Competition Spurs Corporate Public Relations -- 62 Personalities of the Forties and Fifties -- 63 Gaining Good Will for India -- 64 The Theater -- 65 Georges Wildenstein's Gallery -- 66 The United Fruit Company -- 67 Public Acceptance of Public Relations -- 68 Turning Point -- 69 Leisure and Pleasure -- Image Gallery -- Among Our Clients -- Index -- Acknowledgments -- About the Author -- Copyright Page.