Cover -- Title Page -- Contents -- Foreword -- Introduction -- Business -- 1. Why should I register as self-employed? -- 2. Is seeking guidance advisable? -- 3. What should I do if I want to work with others? -- 4. What is a private limited company? -- 5. Should I set up a company? -- 6. Are the arts or commercial worlds for me? -- 7. Should I open a business account? -- 8. How expensive is it to set up a studio? -- 9. Why do I require a maker's mark? -- 10. What is market research? -- 11. Why should I buy a wall planner? -- 12. Do I have skills gaps? -- 13. Is reading industry periodicals necessary? -- 14. Who are art buyers? -- 15. What is a residency? -- 16. How do I undertake a commission? -- 17. How do I plan a workshop? -- 18. Should I try to run a market stall? -- 19. Should I have my own exhibition? -- 20. What is the difference between a trade fair and a retail fair? -- 21. How do I seek representation? -- 22. Where do I find clients and customers? -- 23. Do I understand the client? -- 24. How do I sell my artwork, creative products or services? -- 25. Where do I find a manufacturer? -- 26. Should I trust people? -- 27. Why do I need to focus? -- 28. Do I require further study? -- 29. Innovation - why is it important? -- 30. Why is time management such an issue? -- Promotion -- 31. Will I be discovered? -- 32. What is wrong with web-based email addresses? -- 33. What is so important about design format? -- 34. Should I develop a brand identity? -- 35. What do I need to promote myself? -- 36. Is it okay to take my own photographs? -- 37. How relevant is a CV? -- 38. Why should I enter competitions? -- 39. How do I write a media release? -- 40. What is so important about self-presentation? -- 41. Why is personal confidence such an issue? -- 42. What are industry directories? -- 43. How do I get my work or products into the media?.

44. Why should I join a professional body? -- 45. How do I start networking? -- 46. Do I need a website? -- 47. Where should I showcase? -- 48. Why should I invent publicity stunts? -- 49. What is sponsorship? -- 50. How much time and money should I spend on promotion? -- Legal -- 51. Why do I need a working knowledge about legal matters? -- 52. What is copyright? -- 53. How do I protect my rights? -- 54. What is a licence? -- 55. Why should I apply for design right? -- 56. What are trademarks? -- 57. Why should I keep inventions secret? -- 58. What is the relevance of terms and conditions? -- 59. What is the point of having a contract? -- 60. Why should I read a contract? -- 61. What should I do if I do not agree with a contract? -- 62. How do I spot a rights grab? -- 63. What should I do if I have been ripped off? -- 64. Tell me about DACS -- 65. What insurance do I require? -- 66. What is so important about safety? -- 67. What are British Standards and CE marking? -- 68. How do environmental regulations apply? -- 69. What is a CRB check? What is the ISA? -- 70. Do other regulations apply to me? -- Money -- 71. What should I do if I am making money while still studying? -- 72. How do I make money when I leave college? -- 73. Can I make creativity profitable? -- 74. What fees should I charge? -- 75. How do I price products? -- 76. What are the benefits of negotiation? -- 77. How do I negotiate a deal? -- 78. When negotiating, what else is there to consider? -- 79. What are the benefits of part-time employment? -- 80. Should I invest in a pension? -- 81. Am I entitled to a grant? -- 82. How do I apply for a loan? -- 83. What is a credit union? -- 84. What if I have little money coming in? -- 85. What if I have no money coming in? -- 86. What happens if I get into debt? -- 87. So what is profit? -- 88. How is tax calculated?.

89. So what is National Insurance? -- 90. What is an invoice? -- 91. How do I get paid? -- 92. What happens if I make a lot of money? -- 93. When should I register for VAT? -- 94. Why must I keep records? -- 95. What happens if I do not keep my records properly? -- Last thoughts -- 96. Should I make a will? -- 97. How do I find out about future opportunities? -- 98. What happens if things go wrong? -- 99. Can I cope with rejection? -- 100. What can I do to make my creative venture a success? -- That's all for now … -- Do you have Q.101? -- Further reading -- Footnote -- Acknowledgements -- Imprint.