Bricklin on Technology -- About the Author -- Credits -- Acknowledgments -- Contents -- Chapter 1: Introduction: Case Studies and Details -- Why Delve Into Details? -- The Mindset of an Engineer -- Chapter 2: What Will People Pay For? -- Cell Phone Use -- Photographs -- Getting Paid -- Self-Expression -- Chapter 3: The Recording Industry and Copying -- Example from Another Industry -- A Book Publisher Speaks -- What Happened Since -- Legal Issues with Copying -- Chapter 4: Leveraging the Crowd -- "The Cornucopia of the Commons" Essay -- Related Writings -- Chapter 5: Cooperation -- Dan Ariely, March 2, 2008 -- Learning About Cooperation from the Navy -- Chapter 6: Blogging and Podcasting: Observations through Their Development -- About Blogging -- Some General Comments about Creating Personal Material to Share on the Web -- I Asked a Question and the World Answered -- How Blogging Helped Blogger -- Bloggers at the 2004 DNC in Boston -- Podcasting -- Chapter 7: Tools: My Philosophy about What We Should Be Developing -- Some Specific Tools -- The Value of Being General Purpose -- Chapter 8: Hands On: Tablet and Gestural Computing -- Gestures and No Pen -- What the Devices of the Future Will Be Like -- Looking at the Usability Aspects of a Famous Situation -- Chapter 9: The Long Term -- Chapter 10: The PC: Historical Information about an Important Tool -- Source Material -- Chapter 11: The Wiki: An Interview with Its Inventor -- Ward Cunningham, February 14, 2007 -- Chapter 12: VisiCalc -- The VisiCalc Story -- Summing It All Up -- Index.