Contents -- Foreword -- Preface -- Acknowledgments -- Prologue -- I Foundations of Innovation -- 1 Invention Is Not Enough -- 2 Generative Innovators in Action -- 3 Frames of Mind -- 4 Observing -- II The Eight Practices -- 5 Practice One -- 6 Practice Two -- 7 Practice Three -- 8 Practice Four -- 9 Practice Five -- 10 Practice Six -- 11 Practice Seven -- 12 Practice Eight -- III Journey to Mastery -- 13 Building a Culture of Innovation -- 14 Mastering the Mess -- 15 Social Networking and Innovation -- 16 Dispositions of the Masters -- Epilogue -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Appendix 4 -- About the Authors -- Index.