Cover -- Half title -- Title -- Copyright -- Contents -- Illustrations -- Preface -- Acknowledgments -- Introduction -- 1. Personalized Progress -- The Production and Marketing of the Machine-Rolled Cigarette -- 2. Selling in the City -- The Growth of Popular Advertising -- 3. Capital Investments -- Porfirian Department Stores and the Evolution of Mexico City Retailing -- 4. Modernizing Capital -- Constant Innovation and the Expression of Progress -- 5. An All-Consuming Passion -- Desire, Department Stores, and the Modernization of Crime -- 6. Hot Diamonds, Cold Steel -- The La Profesa Jewelry Store Robbery -- Conclusion -- Notes -- Selected Bibliography -- Index.