Cover -- Contents -- List of Figures -- List of Tables -- List of Contributors -- PART I Importance of Corporate Reputation -- Chapter 1 Corporate Reputations: Development, Maintenance, Change and Repair -- Chapter 2 The Meaning and Measurement of Corporate Reputation -- Chapter 3 Measuring the Impact of Corporate Reputation on Stakeholder Behavior -- PART II Developing a Corporate Reputation -- Chapter 4 Reputation and Corporate Social Responsibility: A Global View -- Chapter 5 Organizational Identity, Corporate Social Performance and Corporate Reputation: Their Roles in Creating Organizational Attractiveness -- PART III Managing a Corporate Reputation -- Chapter 6 Employer Branding, the Psychological Contract and the Delicate Act of Expectation Management and Keeping Promises -- Chapter 7 Managing Corporate Reputations, Strategic Human Resource Management and Negative Capabilities -- Chapter 8 From Applause to Notoriety: Organizational Reputation and Corporate Governance -- Chapter 9 The Role of the CEO and Leadership Branding - Credibility not Celebrity -- Chapter 10 The Role of the News Media in Corporate Reputation Management -- Chapter 11 The Impact of Web 2.0 and Enterprise 2.0 on Corporate Reputation: Benefits Problems and Prospects -- Chapter 12 Re-creating Reputation Through Authentic Interaction: Using Social Media to Connect with Individual Stakeholders -- PART IV Reputation Recovery -- Chapter 13 Corporate Governance and Corporate Reputation: A Disaster Story -- Chapter 14 Corporate Rebranding -- Chapter 15 Repairing Damages to Reputations: A Relational and Behavioral Perspective -- Index.