Ethics And International Marketing : Research Background And Challenges.
Başlık:
Ethics And International Marketing : Research Background And Challenges.
Yazar:
Carrigan, Marylyn.
ISBN:
9781845448202
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (125 pages)
Seri:
International Marketing Review ; v.22
International Marketing Review
İçerik:
CONTENTS -- EDITORIAL ADVISORY BOARD -- Ethics and international marketing -- Has the medium (roast) become the message? -- Consumer preferences for the marketing of ethically labelled coffee -- A cross-cultural study of the role of religion in consumers' ethical positions -- International green marketing -- Comparing Thai and US businesspeople -- An ethics of representation for international marketing communication.
Özet:
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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