FRONT COVER -- INTERNATIONAL MARKETING IN RAPIDLY CHANGING ENVIRONMENTS -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- ABOUT THE CONTRIBUTORS -- MARKETING INNOVATION IN AND FROM EMERGING MARKETS: AN INTRODUCTION -- SECTION I: MARKETING INNOVATION FROM EMERGING MARKETS -- ENHANCING MARKET RESPONSIVENESS THROUGH KNOWLEDGE TRANSFER AND KNOWLEDGE CODIFICATION: EVIDENCE FROM FOREIGN SUBSIDIARIES IN CHINA -- INTRODUCTION -- CONCEPTUAL FRAMEWORK AND HYPOTHESES -- METHOD -- RESULTS -- DISCUSSION AND IMPLICATIONS -- CONCLUSION -- REFERENCES -- AN EXPLORATIVE STUDY ON THE IMPACT OF IT CAPABILITIES ON INTERNATIONAL KEY ACCOUNT MANAGEMENT CAPABILITIES AND FIRM PERFORMANCE IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPS -- INTRODUCTION -- THEORETICAL DEVELOPMENT -- METHODOLOGY -- CONCLUSIONS -- LIMITATIONS AND FURTHER RESEARCH -- NOTE -- REFERENCES -- THE IMPACTS OF INSTITUTIONAL DIFFERENCES ON LEARNING IN INTERNATIONAL STRATEGIC ALLIANCES -- INTRODUCTION -- THEORETICAL FRAMEWORK AND HYPOTHESES -- RESEARCH METHODOLOGY -- RESULTS -- DISCUSSION AND CONCLUSION -- REFERENCES -- SECTION II: ENTREPRENEURSHIP AND SMES EXPORTERS -- EXAMINING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND EXPORT PERFORMANCE: THE MODERATING ROLE OF COMPETITIVE INTENSITY -- INTRODUCTION -- THEORETICAL FRAMEWORK AND HYPOTHESES -- RESEARCH METHODOLOGY -- RESULTS -- DISCUSSION AND IMPLICATIONS -- REFERENCES -- ADOPTING NEURAL NET METHODOLOGY FOR LITERATURE MAPPING AND THE GENERATION OF RESEARCH IDEAS: AN EXAMPLE AT THE INTERFACE OF ENTREPRENEURSHIP, ICT, AND ECONOMIC DEVELOPMENT -- SPECIFYING THE AREA OF ENQUIRY -- SUITABILITY OF CATPACII™ TO AID LITERATURE MAPPING -- ANALYSIS AND RESULTS -- DISCUSSION -- CONCLUSION AND IMPLICATIONS -- REFERENCES -- APPENDIX A: LIST OF ABBREVIATIONS FOR PERCEPTUAL MAP OUTPUT -- SECTION III: EXPORT MARKETING CHANNELS.

CHANNEL STRATEGIES OF FOREIGN SALES SUBSIDIARIES: THE CASE OF FIRMS FROM DEVELOPING COUNTRIES OPERATING IN DEVELOPED COUNTRIES -- INTRODUCTION -- LITERATURE REVIEW -- RESEARCH METHODOLOGY -- CASE FINDINGS AND DISCUSSION -- DISCUSSION -- CONCLUSION -- REFERENCES -- APPENDIX: TOPICS USED TO GUIDE INTERVIEWS -- EFFECTS OF THE TRANSACTION CHARACTERISTICS ON THE SIDE OF DEPENDENCE IN A CONTEXT OF VERTICAL COORDINATION: THE CASE OF FRESH PRODUCE EXPORTS FROM CHILE TO EUROPE -- INTRODUCTION -- THEORETICAL ASPECTS ON DEPENDENCE -- MAIN FEATURES OF OUR CASE STUDY -- ANALYSIS -- CONCLUSION -- ACKNOWLEDGMENTS -- NOTES -- REFERENCES -- SECTION IV: GLOBALIZATION AND CULTURE -- WAVE OF HOME CULTURE AND MNC PERFORMANCE: THE KOREAN WAVE (HALLYU) -- INTRODUCTION -- LITERATURE REVIEW ON CULTURE IN INTERNATIONAL BUSINESS -- THE CONCEPTUAL FRAMEWORK -- RESEARCH METHOD -- IMPLICATIONS AND DISCUSSION -- LIMITATIONS AND CONCLUSION -- REFERENCES -- A RECONCEPTUALIZATION OF THE DEGREE OF COMPANY GLOBALIZATION -- INTRODUCTION -- CONCEPTUAL BACKGROUND -- METHODOLOGY -- DISCUSSION AND CONCLUSION -- ACKNOWLEDGMENTS -- NOTES -- REFERENCES -- APPENDIX: SELECTED SURVEY ITEMS FOR THE FINAL DoCG SCALES (DIMENSION - SUB-DIMENSION AND ITEMS) -- INTERNATIONAL MARKETING AND EXPERIENTIAL LEARNING: A GOOD FIT FOR BUSINESS EDUCATION? -- EXPERIENTIAL LEARNING AND CORPORATE SIMULATION -- RESEARCH METHOD -- DISCUSSION -- ACKNOWLEDGMENT -- REFERENCES.