TABLE OF CONTENTS -- LIST OF TABLES -- LIST OF ILLUSTRATIONS -- FOREWORD -- CHAPTER ONE - CONSTRUCTS, MODELLISATIONS, VALORISATIONS -- SOCIAL ROLE OR BRAND -- CRITICAL ANALYSIS OF ADVERTISING -- SOCIAL MEDIA -- THE DEATH OF CORNELIU COPOSU -- JUSTIFIED OPINIONS -- MORE INTERACTIVITY, LESS INTIMACY -- CHAPTER TWO - PROBLEMATISATIONS, CASE STUDIES, APPLICATIONS -- THE 2012 FRENCH PRESIDENTIAL ELECTION OR ABOUT HOW CAMPAIGN DISCOURSE BECOMES CAMPAIGN CONFLICT -- MASS-MEDIA -- ORGANISATIONAL COMMUNICATION IN CYBERSPACE -- FEATURES OF NONVERBAL COMMUNICATION IN VOLLEYBALL PLAY -- IMPLICATIONS OF NEW MEDIA IN THE PUBLIC SPACE -- PATTERNS OF METAPHORISATION IN THE MEDIA DISCOURSE -- NONVERBAL SENSITIVITY AND STUDENTS' MOTOR PERFORMANCE -- BRAND VS. SOCIAL RESPONSIBILITY -- JOURNALISTIC APPROACHES IN CRITICAL ARTISTIC RESEARCH -- COMIC INTERJECTIONS AND ONOMATOPOEIA IN ROMANIAN DRAMA -- LOCAL AND REGIONAL TELEVISION IN THE NEW MEDIA LANDSCAPE -- JOURNALISTS IN THE AGE OF COLLABORATIVE WEB AND DIGITAL TECHNOLOGIES -- MODERN DOBRUJA (ROMANIA) -- INTERCULTURAL PERSPECTIVES ON USERS AND COLLECTIONS OF ACADEMIC LIBRARIES IN TIMI OARA (ROMANIA) -- STRATEGIES OF CONSTRUCTIVE APPROACH OF CONFLICTS -- SELF-REFERENTIALITY AS A MANIPULATING TOOL OF JOURNALISTIC DISCOURSE -- SALT IN FOOD -- UNINFORMATIVE NEWS -- COMMUNICATION, MANIPULATION AND CENSORSHIP -- PERCEPTION AND COMMUNICATION OF TERRORIST RISK ON FOOD SUPPLY CHAIN -- CORPORATE SOCIAL RESPONSIBILITY -- IOAN SLAVICI, THE JOURNALIST, ON PUBLIC OPINION -- PRESERVATION AND VALORISATION OF DOCUMENTARY HERITAGE THROUGH DIGITISATION -- PROMOTING CULTURAL EVENTS AND THEIR ROLE IN LOCAL DEVELOPMENT -- CONTRBUTORS -- INTERNATIONAL PEER-REVIEW FOR THIS VOLUME.