Language, Communication and the Economy -- Editorial page -- Title page -- LCC data -- Table of contents -- Preface -- Introduction -- Aim -- Data -- Method -- Overview -- Critique -- Method -- History -- References -- I. Critique -- 1. Communication and commodification -- 1. Introduction -- 2. Language as a valuable commodity -- 2.1. Foreign language competence -- 2.2. Styling -- 2.3. Gendered speech -- 3. Authenticity -- 4. Skills -- 4.1. Communicative skills as discursive constructs -- 4.2. The good person -- 5. Conclusion -- Acknowledgement -- References -- 2. For-profit discourse in the nonprofit and public sectors -- 1. Introduction -- 2. How change is conveyed -- 3. The for-profit sector as a model and yardstick -- 4. Visual identities and naming practices -- 5. Genres and media -- 6. Lexical imports from the business domain -- 7. Conclusion -- Notes -- References -- 3. Education, discourse and the market -- 1. Introduction -- 2. Case: The merger of two schools of applied economics -- 3. The emerging role of the student -- 3.1. Student as customer, student as product, etc. -- 3.2. Diversity in reference -- 3.3. Passive students: The view from the new school's website -- 3.4. Passive students: Policy documents -- 3.5. Preliminary conclusions -- 4. Communication -- 4.1. Communicating the merger is important -- 4.2. Communicating the merger with restraint -- 4.3. The story of the kick-off -- 4.4. Preliminary conclusions -- 5. Conclusions and discussion -- Appendix 1. List of commonly used acronyms -- Appendix 2. Recent enrolments at the UFSIA and RUCA schools of economics -- Notes -- References -- References to unpublished documents and webpages -- II. Method -- 4. Headlines and cartoons in the economic press -- 1. Introduction -- 2. Theoretical foundations -- 2.1. Cognitive linguistics and conceptual metaphor theories.

2.2. Conceptual integration -- 3. Blending as discourse supportive strategy in economic discourse: A case study of headlines and cartoons -- 3.1. More and less, up and down… -- 3.2. Double grounding non-verticality examples -- 3.3. Double grounding as compression mechanism in cartoons -- 4. Summary and conclusions -- Notes -- References -- 5. Blended conceptualisation in trade flow diagrams -- 1. Objectives -- 2. Theoretical framework and basic cognitive notions -- 3. Data -- 4. Analysis -- 4.1. Static schemata -- 4.2. Motion schemata -- 4.3. Blends -- 5. Conclusions -- 5.1. Words as mental images -- 5.2. Graphs as artefacts -- Notes -- Data sources -- References -- 6. 'Models': Normative or technical? -- 1. Models in economics and management as the subject of a linguistic research programme -- 1.1. The Anglo-Saxon model vs. the European model -- 1.2. A CDA-inspired analysis of `models' -- 2. 'A new European Model' vs. Pondering the power of the market' -- 2.1. The source texts in the model debate as the structural basis of the article -- 2.2. CDA and a selection of surface phenomena -- 3. Financial markets and the business models: Beyond a technical role for the stock exchange -- 3.1. Financial markets in Izraelewicz's NEM -- 3.2. Financial markets in Münchau's PPM -- 3.3. The shareholder as the connecting element in two layers of analysis -- 4. A 'stakeholder' vs. a `shareholder' type of company -- 4.1. One definition of 'stakeholder company' -- 4.2. Evaluation and labelling of company models in the texts -- 4.3. A model of "business'' and "society'' -- 5. Conclusion: "The power of the market'' -- Notes -- References -- Appendix 1. The 'NEM' article -- Appendix 2. The 'PPM' article -- III. History -- 7. What goes up, must come down -- 1. Ordinary language and scientific discourse -- 2. The simple economics of Say's Law -- 3. The crisis as a sin.

4. The business cycle -- 5. Conclusions -- Notes -- References -- 8. Outline of a genealogy of the value of the entrepreneur -- 1. Introduction -- 2. For a genealogy of value -- 3. From land and labour to the trinity formula -- 4. The birth of the entrepreneur -- 5. Discussion -- 6. Conclusion -- References -- 9. A. R. Orage and the reception of Douglas's social credit theory -- 1. Introduction -- 2. The New Age as the cradle of Douglas's discourse -- 2.1. The New Age -- 2.2. Douglas as saviour? -- 2.3. The Aftermath -- 3. Douglas edited and explained! -- 3.1. Douglas edited -- 3.2. Douglas explained -- 4. Orage's Alphabet of Economics or `Ruskinian thought in the Machine Age' -- 4.1. The Alphabet of Economics -- 4.2. Production as energy conversion -- 4.3. Machines as metallic competitors for labour -- 4.4. Right to Work versus Right to Live -- 4.5. From an accounting deficiency to -- 5. Conclusion -- Notes -- References -- Name index -- Subject index -- The series Discourse Approaches to Politics, Society and Culture.