The customer management scorecard managing CRM for profit
Başlık:
The customer management scorecard managing CRM for profit
Yazar:
Woodcock, Neil.
ISBN:
9780749438951
9781417593873
9780749447038
Yazar Ek Girişi:
Yayın Bilgileri:
London ; Sterling, VA : Kogan Page, 2003.
Fiziksel Tanımlama:
1 online resource (xviii, 428 p.) : ill.
Özet:
"With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice."--Thomson Gale description.
Tür:
Elektronik Erişim:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=131862