Acknowledgments -- Introduction: underpinnings and propositions -- Tensions psychoanalysis/rhetoric/science -- Jung's rhetorical stance -- Topical invention and tropes, tools of the imagination : definitions and issues -- Psychological types and rhetorical devices : perspectives -- Considering fantasy, fiction and Lacan -- High profile representations : metaphor and metonymy : Jung, Vico and Ricoeur, phenomenological anthropology / William James -- Affinities : Vico and Jung and the themes other scholars discover -- Word association tests, and deliberative logic : forensic Jung -- Path and Jung's passionate agony over "answer to job" -- Ethos, the rhetoric of "memories, dreams, reflections" and perjuries of self-presentations : with two-part preamble -- Concluding remarks -- References.