Discourse, Communication and the Enterprise. Genres and Trends.
Başlık:
Discourse, Communication and the Enterprise. Genres and Trends.
Yazar:
Garzone, Giuliana.
ISBN:
9783035101850
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (467 pages)
Seri:
Linguistic Insights ; v.134
Linguistic Insights
İçerik:
Contents -- GIULIANA GARZONE / MAURIZIO GOTTI - Discourse, Communication and the Enterprise. An Introduction - 9 -- General Issues in Research and Practice -- MAURIZIO GOTTI - Discursive Changes in Corporateand Institutional Communication - 29 -- MIRJALIISA CHARLES - Seeing the Woods for Trees:A Research Agenda with a New Focus - 49 -- Corporate Communication as Professional Discourse -- SYLVAIN DIELTJENS / PRISCILLA HEYNDERICKX - Instructive Discourse in Internal Business Communication:Comprehensibility and Target Group Orientation - 69 -- MARTINWARREN - Realisations of Intertextuality, Interdiscursivityand Hybridisation in the Discourses of Professionals - 91 -- OLIVER ENGELHARDT - Management of Multilingualism in Multinaltional Companiesof German Origin in the Czech Republic - 111 -- FRANCA POPPI - Companies' Websites as Vehicles for Expressing CorporateIdentity: A Case Study on the Use of English as a Lingua Franca - 131 -- Corporate Reporting and Social Responsibility -- PAUL GILLAERTS / FREEK VAN DE VELDE - Metadiscourse on the Move: The CEO's Letter Revisited - 151 -- PAOLA CATENACCIO - Social and Environmental Reports: A Short-TermDiachronic Perspective on an Emerging Genre - 169 -- DONATELLAMALAVASI - 'Doing Well by Doing Good': A Comparative Analysis ofNokia's and Ericsson's Corporate Social Responsibility Reports - 193 -- GIORGIO STRAFELLA - Virtue and its Eloquence: CSR Reporting in China - 213 -- PAOLA COTTA RAMUSINO - 'Our Mission and our Values': An Approach to Russian Banks'Communication Strategies - 235 -- LIANA GOLETIANI - Gazprom Environmental Report:Peculiarities of an Emerging Genre - 255 -- Corporate Communication and the Media -- GEERT JACOBS / ELS TOBBACK - Saving Opel: Discursive Perspectives on News Management - 281.
CHIARA DEGANO - Business and National Identity: The Press Coverageof Fiat's Bids for Chrysler and Opel - 301 -- MARIA CRISTINA PAGANONI - Food for Thought: The Discursive Rehearsalof the Milan Expo 2015 - 325 -- Advertising and Promotion -- GIULIANA GARZONE - Genre Variation in Tobacco Advertising - 343 -- FRANCESCA SANTULLI - Tourist Brochures as a Means to Convey Corporate Image:The Analysis of a Case Study in a Rhetorical Perspective - 371 -- BARBARA BERTI - Illocution and Perlocution in Advertising:Advising, Promising, Persuading - 391 -- CHRISTOPHER M. SCHMIDT - The Impact of Globalization on Holistic Brand CommunicationStrategy Online and Offline: The Cognitive Dimension - 411 -- ANDREA NAVA, LUCIANA PEDRAZZINI - Advertising ELT Materials on the Web:What Identity for Local Teachers? - 425 -- Notes on Contributors - 443.
Özet:
This book brings together a selection of papers originally presented at the fifth conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009, and mainly focuses on the relevance of discourse and communication to the world of business and organizations as seen from a variety of disciplines (linguistics, communication studies, management studies, sociology, marketing). What unites the contributions is the discursive framework they adopt for the analysis of corporate communication, looking at it as a situated activity in a broadly constructionist paradigm. The various sections are organized along an internal-to-external-communication gradient, starting from the analysis of communication within a company's ordinary operational activities and moving gradually towards types of discourse that are specifically aimed at communication to the public at large, including their representation in the media. The picture that emerges is a good approximation to an accurate and updated snapshot of the state of the art in research and expertise in the area of corporate and institutional communication.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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