Nike
Başlık:
Nike
Yazar:
Carbasho, Tracy.
ISBN:
9781598843439
Yazar Ek Girişi:
Yayın Bilgileri:
Santa Barbara, Calif. : Greenwood, c2010.
Fiziksel Tanımlama:
1 online resource (xiv, 132 p. : ill. ).
Seri:
Corporations that changed the world
Corporations that changed the world.
İçerik:
Inspiring excellence -- The vision behind the victory -- Just do it -- Become legendary -- Setting precedents in college sports -- When Nike athletes stumble -- High-tech is high stakes -- Serving as a role model -- The rich get richer -- Sharing the wealth -- There is no finish line.
Özet:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
Tüzel Kişi Konu Girişi:
Konu Başlığı:
Tür:
Tüzel Kişi Ek Girişi:
Elektronik Erişim:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=408655