Cover -- Table of contents -- Preface -- Section One Conceptual semantics developments -- Cognitive mechanism of compression and objectificationof the self in modern advertising messages Magdalena Grabowska (University of Gdansk) -- Profiling the concept "faith in God" according to the dictionary, Biblical and survey-based data - a comparison Magdalena Grabowska (University of Gdansk) -- Between subjectification and objectification of the observer: Profiling "faith in God" in the language of contemporary Polish believers on the scale of construal between objectification and subjectification Magdalena Grabowska (University of Gdansk) -- Section Two Insights from translation studies -- The poetics of humorous texts in translation Grzegorz Grzegorczyk (University of Gdansk) -- Humour in translation - handle with care? Grzegorz Grzegorczyk (University of Gdansk) -- Section Three Dimensions in glottodidactics -- Taming the chaos of the modern World - Personal linguistic experience and language awareness as a mark of the quality of university education Hadrian Lankiewicz (University of Gdansk) -- Teacher language awareness at the start of the career: insights into teacher education Hadrian Lankiewicz (University of Gdansk).