Cover -- Title Page -- Contents -- Foreword -- Glossary -- Job Opportunities -- Job Seeking -- The Optimum Portfolio -- First Impressions -- One: Graphic Design -- 1 Inspirations and Motivations -- Michael Bierut: On Being a Graphic Designer -- Stephen Doyle: Selfish - In a Good Way -- Stefan Sagmeister: On Being Self-Motivated -- Arnold Schwartzman: Still Designing after All These Years -- Gail Anderson: The Joys of Print Design -- 2 Starting A Studio or Working for Someone Else -- Lynda Decker: Mapping Out the Future -- Fernando Music: From Boss to Employee -- Allison Henry Aver: Working Holistically -- Romain Raclin: Creative Space -- Alexander Isley: Staying Independent -- Agnieszka Gasparska: Small Is Sensible -- Bobby Martin and Jennifer Kinon: Championing Design -- Antonio Alcalá: What a Dream Client Looks Like -- Mark Pernice: From Band Member to Design Leader -- Tamara Gildengers Connolly: Balancing Studio and Home -- Araba Simpson: One Person, All Alone -- Matt Luckhurst: Designing for Design Firms -- 3 Partners on Partnering -- Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing -- Stuart Rogers and Sam Eckersley: Sharing Responsibilities -- Justin Colt and Jose Fresneda: How Partners Become Partners -- Greg D'Onofrio and Patricia Belen: Two Partners, One Passion -- Scott Buschkuhl: At Present We Are Three -- Two: Design Genres -- 4 Letters and Type -- Marian Bantjes: Lettering as Art and Business -- Andy Cruz and Rich Roat: There's a Type Designer in the House -- Pierre di Scuillo: Typography That Speaks Up -- Ross MacDonald: An Illustrator's Passion for Type -- Roberto de Vicq de Cumptich: For the Love of Type -- How Many Typefaces Can You Love? (sidebar) -- 5 Making Logos and Marks -- Mark Fox: The Mark Maker -- 6 Books and Book Jackets -- Scott-Martin Kosofsky: Making a Living Doing Books.

Michael Carabetta: Books and E-Books -- Paul Buckley: The Bookkeeper -- Jim Heimann: Making Visual Books -- 7 Editorial Design -- Len Small: Print Is Bouncing Back -- Susanna Shannon: Art Director Becomes Editor -- 8 Social Innovation -- Mark Randall: Citizen Designer -- Bob McKinnon: Socially Impactful Design -- 9 Branding and Packaging -- Sharon Werner: Approachable Design -- 10 Illustration Design -- Michel Bouvet: The Citizen Designer -- Mirko Ilic: Design Is Like Classical Ballet -- Steve Brodner: Graphic Commentary and Design -- Steven Guarnaccia: The Old New Illustration -- Neil Gower: Fraudulent Graphic Designer -- Craig Frazier: Designing Pictures -- Three: Transitional Design -- 11 Understanding Change -- Richard Saul Wurman: The Architect of Understanding -- Crossing Disciplines (sidebar) -- Petrula Vrontikis: Creating Interactions -- Erik Adigard: The Experience of the Information -- Véronique Marrier: Graphic Design as a Cause -- Making Transitions: Returning to School with Barbara DeWilde (sidebar) -- 12 Eccentrics and Design Quirkiness -- Charles S. Anderson: Celebrating Commercial Art -- Antoine Audiau and Manuel Warosz: Over-the-Top Digital D.I.Y. -- Ludovic Houplain/H5: Getting an Oscar for Graphic Design -- Cary Murnion: Designing Cooties -- Nick Ace: Speaking Frankly -- 13 What Comes Next -- Timothy Goodman: Disposable Ideas -- Ryan Feerer: Making Design Meals -- Design Entrepreneurship (sidebar) -- Franco Cervi: "I Am Reckless!" -- Four: Digital Design -- 14 Interactive Multimedia Installations and Interfaces -- Debugging the Language of Digital Job Titles (sidebar) -- Jeroen Barendse: Subverting the Mental Map -- Julien Gachadoat: Demomaking for a Living -- Ada Whitney: The New Motion -- Defining the New Animation: Popularity, by J. J. Sedelmeir (sidebar).

Defining the New Animation: Technology's Perks, by J. J. Sedelmeir (sidebar) -- Jean-Louis Fréchin: Asking the Right Questions -- Alexander Chen: Working for Google (sidebar) -- 15 Designing Apps for Mobile Devices -- Sean Bumgarner: Between Text and Images -- Michel Chanaud: Always Learning -- John Kilpatrick: Designer as Accelerator -- Nicolas Ledoux and Pascal Béjean: Digital Books and Magazines by Contemporary Artists -- Typography on the Web, by Jason Santa Maria (sidebar) -- Frédérique Krupa: Games as Powerful Motivators -- Girls and Games (sidebar) -- 16 E-Commerce with a Soul -- Randy J. Hunt: Growing into a Job -- Lucy Sisman: Online Editorial Ventures -- Nancy Kruger Cohen: Addicted to Startups -- 17 User Experience Specialists -- Bruce Charonnat: Understanding Human-Computer Interaction -- Michael Aidan: Using the Audience as Media -- Hugh Dubberly: Mapping the Relationship between Ideas -- Matthew Stadler: To Publish: To Create a Public for Books -- 18 Geeks, Programmers, Developers, Tinkerers -- Frieder Nake: Controlling Computers with Our Thoughts -- Mark Webster: Iterations and Algorithms -- Five: Design Education -- 19 Making Choices -- Andrea Marks: Old School, New School -- Lita Talarico: Educating Design Entrepreneurs -- Rudi Meyer: Developing the Right Attitude -- Lucille Tenazas: Idiosyncratic Contexts -- Liz Danzico: Interfacing with UX -- Allan Chochinov: The Maker Generation -- David Carroll: Students and Surveillance -- APPS That Track, by David Carroll (sidebar) -- Appendix 1 College Directory -- Appendix 2 Additional Reading -- Index -- EULA.