CONTENTS -- FIGURES -- FIGURE 1.1 Synergistic Relationship among Public Relations, Marketing, and Development -- FIGURE 2.1 News Release Tips -- FIGURE 2.2 Sample News Release for a Public Library -- FIGURE 2.3 Radio PSA -- FIGURES 3.1-3.3 Samples of Nonsymmetrical Newsletter Layouts -- FIGURE 3.4 Sample Newsletter -- FIGURE 4.1 Sample of an Information Page -- FIGURE 4.2 Sample of a Page Providing Access to Databases -- FIGURE 4.3 Sample of a Page for Library Supporters -- FIGURE 4.4 Sample of a Donor Recognition Page -- FIGURE 5.1 Library Exhibits Policy -- FIGURE 5.2 Application for Exhibit/Display Space -- FIGURE 6.1 Example of a Screen Design -- FIGURE 6.2 Examples of Navigation Tools -- FIGURE 7.1 Open House Checklist -- FIGURE 8.1 Dangers of Inappropriately Mixing Fonts and Type Sizes -- FIGURE 8.2 Create Interest with Graphics -- FIGURE 8.3 Library Form on Bibliographic Citation -- FIGURE 8.4 Folded Brochure -- INTRODUCTION -- 1 Synergy in Library Public Relations, Marketing, and Development Activities -- 2 News Releases, Photo Releases, Public Service Announcements -- 3 Library Publications -- 4 Web-Based Public Relations -- 5 Exhibits -- 6 Interactive Multimedia Programs via Touch Screen Kiosks and CD-ROMs -- 7 Planning Special Events -- 8 Desktop Publishing and Image -- 9 Public Relations Lessons: Selected Annotated Bibliography -- CONTRIBUTORS -- INDEX.