The innovation zone how great companies re-innovate for amazing success
Başlık:
The innovation zone how great companies re-innovate for amazing success
Yazar:
Koulopoulos, Thomas M.
ISBN:
9780891063704
Yazar Ek Girişi:
Basım Bilgisi:
1st ed.
Yayın Bilgileri:
Mountain View, Calif. : Davies-Black Pub., c2009.
Fiziksel Tanımlama:
1 online resource (xxvi, 201 p.) : ill.
Genel Not:
Title from title screen.
İçerik:
Quotes; Table of Contents; Preface; Acknowledgments; About the Author; Introduction: Innovation in an Era of Uncertainty; 01 Unexpected Possibilities; 02 Building an Innovation Process; 03 Leading Innovation; 04 Innovation 2.0; 05 Open-Minded Innovation; 06 The Seven Lessons of Innovation; 07 Measurement and Technology in Innovation; 08 Globalization and a National Innovation Agenda; Epilogue; Appendix: What's Your Innovation Number?; Notes; Index.
Özet:
For Steve Jobs and Bill Ford, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today's leaders are creating more than great products. They are placing innovation at the center of the organization's core competencies, and changing the very nature of the customer experience. Profiling dozens of today's pioneering organizations, The Innovation Zone takes a firsthand look behind the glitz of the latest gadgets. By exploring the methods, tools, and behaviors, readers learn how to increase market value for a compa.
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